Sr Performance and Demand Marketing Manager

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, SoftwareIndustries

Requirements

Candidates should possess at least 7 years of experience in B2B marketing, with a strong focus on demand generation, enterprise marketing, and performance marketing. Proven success in developing and scaling multi-channel campaigns that drive enterprise pipeline and revenue is essential. A deep understanding of enterprise customer segments, including long sales cycles and buying committees, is required, along with international B2B marketing experience. Strong expertise in digital advertising platforms such as Google Ads, LinkedIn Ads, and Meta, CRM systems like Salesforce, and martech tools like Marketo is necessary. Proficiency in full-funnel marketing strategies, including ABM and content marketing, is expected, as is an analytical mindset with proficiency in reporting tools like Google Analytics and Looker. Excellent communication and stakeholder management skills are also crucial.

Responsibilities

The Sr Performance and Demand Marketing Manager will lead the development and execution of marketing strategies to drive pipeline growth, customer acquisition, and revenue, with a focus on enterprise segments. This role involves overseeing performance marketing channels, both online and offline, and executing full-funnel demand generation campaigns targeting B2B new business and expansion segments globally. Responsibilities include defining and managing the overarching paid media strategy, optimizing paid acquisition efforts across various channels for enterprise audiences, and building and refining full-funnel performance marketing tactics for Mid-Market and Enterprise segments. The manager will design and execute ABM strategies across paid channels and collaborate closely with the revenue marketing team to ensure alignment.

Skills

Performance Marketing

Demand Generation

B2B Marketing

Enterprise Marketing

Pipeline Growth

Customer Acquisition

Revenue Growth

Digital Marketing

Marketing Strategy

Campaign Execution

Marketing Analytics

Cross-functional Collaboration

1Password

Password management and secure access solution

About 1Password

1Password provides a password management and secure access solution that helps businesses manage and protect their sensitive information. The platform allows employees to securely access applications and share important data like logins and documents while keeping other information private. It operates on a subscription model, offering various plans to meet the needs of different organizations. 1Password integrates with existing identity and access management systems such as Azure AD and Okta, enabling automatic employee provisioning and enhancing security without disrupting workflow. The goal of 1Password is to help businesses improve their cybersecurity measures while ensuring ease of use and maintaining productivity.

Toronto, CanadaHeadquarters

2005Year Founded

$894.9MTotal Funding

SERIES_CCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees