Sr Performance and Demand Marketing Manager

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information. If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

Role Overview

We are seeking a strategic and results-driven Sr Performance and Demand Marketing Manager (Enterprise B2B) to lead the development and execution of marketing strategies that drive pipeline growth, customer acquisition, and revenue with a focus on enterprise segments. In this role, you will oversee performance marketing channels (both online & offline) and execute full funnel demand generation campaigns targeting our B2B new business & expansion segments. You will be responsible for global performance and demand generation strategies across all regions including AMER, EMEA & APAC. You will collaborate cross-functionally with revenue marketing, corporate comms, sales, product marketing and marketing analytics teams to deliver measurable impact to pipeline and revenue.

This is a remote opportunity within Canada and the US.

What we're looking for

• Experience: 7+ years of experience in B2B marketing, with a focus on demand generation, enterprise marketing, and performance marketing.
• Campaign Success: Proven success in developing and scaling multi-channel marketing campaigns that drive enterprise pipeline and revenue.
• Enterprise Understanding: Deep understanding of enterprise customer segments, including long sales cycles, buying committees, and high-touch engagement strategies.
• International Experience: International B2B marketing experience, including developing strategies that address regional differences in customer behavior, regulatory environments, and market dynamics.
• Technical Skills:
  • Strong expertise in digital advertising platforms (Google Ads, LinkedIn Ads, Meta, Reddit, etc).
  • Proficiency in CRM (Salesforce).
  • Experience with martech tools (Marketo).
• Strategic Expertise: Expertise in full-funnel marketing strategies, including ABM and content marketing.
• Analytical Skills: Analytical mindset with proficiency in reporting tools (Google Analytics, Looker, Salesforce) and the ability to translate data into actionable insights.
• Communication: Excellent communication and stakeholder management skills, with the ability to influence at all organizational levels.

What you can expect

• Demand Generation Strategy: Develop and execute comprehensive B2B demand generation strategies tailored for enterprise accounts to drive pipeline growth across multiple channels.
• Performance Marketing: Lead paid acquisition efforts across channels like paid search, paid social, programmatic, CTV, Audio, Offline and more while ensuring campaigns are optimized for enterprise audiences and maximum ROI.
• Paid Media Strategy: Define and manage the overarching paid media strategy, ensuring a cohesive approach across all platforms to maximize reach, engagement, and lead quality while optimizing spend.
• Funnel Optimization: Build and refine full funnel performance marketing tactics for Mid-Market and Enterprise segments from awareness through conversion.
• Account Based Marketing: Design and execute ABM strategies across paid channels, leveraging full funnel demand generation tactics to engage the GTM/Sales teams key book of business accounts.
• Enterprise Alignment: Collaborate closely with revenue marketing team to