Job Description: Prospect Journey Manager

Salary: $145,000 Location Type: Remote Employment Type: Full-time

Position Overview

Facet is a fully remote FinTech company dedicated to empowering individuals to live more enriched lives through a new standard of financial advice. We believe in unbiased, personalized financial advice that integrates into every aspect of life, covering everything from starting a business to investments. Our approach combines human expertise with technology, featuring CFP® professionals.

We are seeking a talented and results-oriented Prospect Journey Manager to lead our nurture marketing strategy, execution, and optimization. This role is crucial for engaging, nurturing, and converting prospects into Facet members, directly contributing to pipeline growth, revenue generation, and sales team success. We are looking for a strategic thinker with expertise in email and SMS best practices, Salesforce Marketing Cloud, and data analysis, capable of leveraging technology and messaging to achieve measurable objectives.

Responsibilities

• Lead Nurture Program Ownership:
  • Oversee the comprehensive lead nurture program, implementing optimal contact and messaging strategies to educate, engage, and inspire prospects.
  • Optimize landing page conversion rates and lead qualification experiences for specific campaigns and audiences.
  • Nurture qualified leads to schedule and attend introductory meetings with our virtual sales team.
  • Improve show rates for scheduled virtual sales meetings.
  • Boost conversion through data-driven, high-impact experiences that educate, build excitement, and drive purchase readiness.
• Experimentation & Optimization:
  • Manage a robust experimental roadmap for each journey stage to continually test, learn, and optimize key performance indicators (KPIs).
• Personalized Experiences:
  • Deliver data-first, hyper-personalized, and seamless end-to-end experiences by leveraging prospect data from various sources.
• Marketing Automation:
  • Partner with the Business Operations team to design sophisticated marketing automation programs in Salesforce Marketing Cloud.
• Content & Messaging Leadership:
  • Lead the development of strategic creative briefs and oversee the end-to-end development and execution of messaging and content, utilizing external creative services.
• Performance Analysis:
  • Track and analyze campaign performance metrics, providing insights and recommendations for optimization.
  • Share results and learnings with cross-functional stakeholders.
• Journey-Specific Nurture Flows:
  • Build a variety of "always-on" automated nurture flows targeting both active and inactive leads (e.g., win-back campaigns).
• Diverse Communication Approaches:
  • Utilize a wide variety of messaging and communication approaches, including newsletters, promotional content, personal outreach, and automated drip campaigns.
• Cross-functional Collaboration:
  • Collaborate closely with product, sales, business operations, and compliance teams to ensure consistent and compliant experiences across all prospect touchpoints.
• Market Awareness:
  • Stay up-to-date with the latest email and SMS marketing trends, technologies, and the competitive landscape.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• A minimum of 8 years of progressive experience in marketing automation, lead nurturing, and lifecycle marketing.
• Strong preference for experience within B2C or financial services environments.