[Remote] Customer Marketing Manager at Virtuous

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Nonprofit, Software, SaaS, PhilanthropyIndustries

Requirements

Embodies Virtuous core values: asking questions with curiosity, giving/receiving feedback with candor & grace, passion for philanthropy and technology, serving with joy, celebrating others' wins, assuming good intent, pursuing diverse relationships
Deep understanding of Virtuous products (Raise, CRM, Momentum, BI, Analytics, Insights) and how customers use them day-to-day (product expert)
Ability to coordinate across customer success, product marketing, field marketing, and product teams
Skills in crafting compelling communications and campaigns to deepen engagement and drive expansion

Responsibilities

Own customer expansion marketing: build and manage programs to drive upsell and cross-sell across Virtuous products
Partner with CX, Marketing, and Sales to identify expansion signals and create tailored nurture journeys
Develop and manage customer lifecycle campaigns tied to renewal and expansion opportunities
Build ROI and use-case content to enable CSMs to accelerate expansion
Collaborate with RevOps and CX to measure and optimize marketing-sourced and influenced NRR
Partner with Marketing to launch usage-based upsell campaigns
Manage customer gifting (Sendoso), incentives, and engagement touchpoints for retention and upsell
Turn customers into advocates: manage champions, reference calls, speakers, testimonials, and content contributors
Develop customer-facing communication programs (email newsletters, product updates, webinars) to reinforce ROI and adoption
Create vertical-specific case studies tying customer success to measurable impact
Celebrate customer milestones and outcomes through content, campaigns, and community recognition
Partner with Field Marketing and CX to plan and execute customer dinners, user events, and virtual experiences
Manage Ambassador Program and reference program to recognize advocacy and feed expansion opportunities
Build customer storytelling pipeline for marketing content and sales enablement
Holistically manage all customer communications: strategically plan outreach, ensure team alignment, avoid over-communicating

Skills

Key technologies and capabilities for this role

Customer MarketingCampaign ManagementNet Revenue RetentionUpsell StrategiesCustomer SuccessProduct MarketingField MarketingCross-functional CoordinationStorytellingCommunications

Questions & Answers

Common questions about this position

Is this position remote?

Yes, the position is fully remote.

What are the core values of Virtuous?

Virtuous embodies values like asking questions with curiosity, giving feedback with candor and grace, passion for philanthropy and technology, serving with joy, celebrating wins, assuming good intent, and pursuing diverse relationships.

What is the salary for the Customer Marketing Manager role?

This information is not specified in the job description.

What skills or qualities make a strong candidate for this role?

Strong candidates embody Virtuous values such as curiosity, candor in feedback, passion for philanthropy and technology, serving with joy, celebrating others, assuming good intent, and pursuing diverse relationships.

What are the main responsibilities of the Customer Marketing Manager?

Responsibilities include owning customer expansion marketing to drive upsell and cross-sell, partnering with CX, Marketing, and Sales for nurture journeys, developing lifecycle campaigns, building ROI content, and measuring NRR.

Virtuous

Nonprofit CRM and fundraising platform

About Virtuous

Virtuous provides a customer relationship management (CRM) and fundraising platform specifically designed for nonprofit organizations. The platform helps these organizations manage their donor relationships and enhance their fundraising efforts. It includes tools for donor management, marketing automation, and executing campaigns across multiple channels. Users can analyze donor data through segmentation analytics and automate personalized donor journeys, which helps create a more engaging experience for supporters. Unlike many competitors, Virtuous focuses on treating all donors as major donors, which encourages long-term relationships and support. The goal of Virtuous is to simplify the fundraising process for nonprofits, enabling them to effectively connect with their donors and increase their overall impact.

Phoenix, ArizonaHeadquarters

2014Year Founded

$50.8MTotal Funding

LATE_VCCompany Stage

Consulting, Social ImpactIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Family Planning Benefits

Employee Recognition

Community Engagement

Risks

Emerging CRM platforms with lower costs could erode Virtuous's market share.

Economic downturns may reduce nonprofits' budgets for CRM solutions.

Data privacy concerns and regulations pose challenges for maintaining compliance.

Differentiation

Virtuous offers a CRM tailored specifically for nonprofit organizations.

The platform includes tools for donor engagement, retention, and increased donations.

Virtuous provides marketing automation, including email and social media integration.

Upsides

Virtuous raised $100M to develop AI tools and expand platform features.

The company achieved 525% growth over the past three years.

Virtuous launched VirtuousBI for enhanced data analytics and donor insights.

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