[Remote] Customer Marketing Manager at Virtuous

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Asking questions with a spirit of curiosity
Giving feedback freely with candor & grace, welcoming it in return
Displaying a passion for philanthropy and technology
Serving with joy
Celebrating the wins & milestones of others
Assuming good intent & demonstrating trust in others
Pursuing relationships with people different from themselves & creating space to be human

Responsibilities

Own customer expansion marketing — build and manage programs designed to drive upsell and cross-sell across Virtuous products
Partner closely with CX, Marketing, and Sales to identify expansion signals and create tailored nurture journeys that convert
Develop and manage customer lifecycle campaigns tied to renewal and expansion opportunities, surfacing the right value messaging at the right time
Build ROI and use-case content that enable CSMs to accelerate expansion
Collaborate with RevOps and CX to measure and optimize marketing-sourced and influenced NRR
Partner with Marketing to launch and usage-based upsell campaigns
Manage customer gifting (Sendoso), incentives, and engagement touchpoints that drive retention and upsell readiness
Turn happy customers into active advocates—champions, reference calls, speakers, testimonial providers, and content contributors
Develop customer-facing communication programs (email newsletters, product updates, webinars) that reinforce ROI and product adoption
Celebrate customer milestones and outcomes through content, campaigns, and community recognition
Partner with Field Marketing and CX to plan and execute customer dinners, user events, and virtual experiences that deepen loyalty and drive expansion conversations
Manage our Ambassador Program and reference program that recognizes and rewards advocacy while feeding expansion opportunities
Build a customer storytelling pipeline that fuels both marketing content and sales enablement

Skills

Virtuous

Nonprofit CRM and fundraising platform

About Virtuous

Virtuous provides a customer relationship management (CRM) and fundraising platform specifically designed for nonprofit organizations. The platform helps these organizations manage their donor relationships and enhance their fundraising efforts. It includes tools for donor management, marketing automation, and executing campaigns across multiple channels. Users can analyze donor data through segmentation analytics and automate personalized donor journeys, which helps create a more engaging experience for supporters. Unlike many competitors, Virtuous focuses on treating all donors as major donors, which encourages long-term relationships and support. The goal of Virtuous is to simplify the fundraising process for nonprofits, enabling them to effectively connect with their donors and increase their overall impact.

Phoenix, ArizonaHeadquarters

2014Year Founded

$50.8MTotal Funding

LATE_VCCompany Stage

Consulting, Social ImpactIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Family Planning Benefits

Employee Recognition

Community Engagement

Risks

Emerging CRM platforms with lower costs could erode Virtuous's market share.

Economic downturns may reduce nonprofits' budgets for CRM solutions.

Data privacy concerns and regulations pose challenges for maintaining compliance.

Differentiation

Virtuous offers a CRM tailored specifically for nonprofit organizations.

The platform includes tools for donor engagement, retention, and increased donations.

Virtuous provides marketing automation, including email and social media integration.

Upsides

Virtuous raised $100M to develop AI tools and expand platform features.

The company achieved 525% growth over the past three years.

Virtuous launched VirtuousBI for enhanced data analytics and donor insights.

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