Head of Ads Data Partners
DiscordSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Advertising, Ad TechIndustries
Requirements
- 5-7 years of overall experience in ad tech or digital advertising
- 3-5 years in an Account Executive or similar role in ad tech or digital advertising
- Deep familiarity with ad tech, SSPs, DSPs, the programmatic landscape, and/or media supply chain
- Strong executive presence and high comfort level presenting to clients of all levels
- Strong written and verbal communication skills and the ability to present complex subjects in a simple and concise manner
- Ability to travel up to 30% of the time
- Ability to work independently in a hybrid environment, with the ability to come into a common meeting place 3-4 times per month
Responsibilities
- Building relationships and driving revenue with assigned holding companies, brands, agencies, agency trading desks (ATDs), consultancies and managed service providers
- Working closely with account teams at agencies representing the top 200 global brands to activate private marketplaces
- Developing deals that help advertisers connect with their target audiences and desired inventory across OpenX’s suite of premium publishers
- Prospecting and connecting with potential buyers, deploying a discovery strategy and sales narrative designed to drive Programmatic Direct spend
- Providing ‘ground support’ to strategic deals by driving transactional business and consistent deal-based revenue
- Managing a pipeline of opportunities in Salesforce and providing regular reporting to management on deal progress
- Collaborating with internal stakeholders to deliver to clients the OpenX suite of programmatic and identity-based solutions
Skills
Programmatic Direct
Private Marketplaces
Ad Sales
Pipeline Management
Prospecting
Relationship Building
Revenue Growth
Agency Trading Desks
Digital Advertising
SSP
OpenX
Programmatic advertising platform for digital inventory
About OpenX
OpenX operates a programmatic advertising platform that enables the real-time buying and selling of digital ad inventory. The platform connects publishers, advertisers, and app developers, allowing advertisers to bid on ad space as it becomes available. This process helps publishers maximize their revenue while ensuring that advertisers can effectively reach their desired audiences. OpenX generates revenue through transaction fees on ad placements and offers additional services like advanced analytics and audience targeting. What sets OpenX apart from its competitors is its focus on maintaining high marketplace quality and transparency, using data and technology to prevent ad fraud and enhance ad performance. The platform supports various ad formats, including display, video, and mobile, to meet the changing demands of the digital advertising landscape.
Pasadena, CaliforniaHeadquarters
2007Year Founded
$73.4MTotal Funding
SERIES_ECompany Stage
Data & Analytics, Consumer Software, CybersecurityIndustries
201-500Employees
Benefits
Professional Development Budget
Risks
Privacy regulations like CCPA and GDPR challenge OpenX's data management.
Ad-blocking technologies may reduce OpenX's ad targeting effectiveness.
The deprecation of third-party cookies threatens OpenX's ad targeting methods.
Differentiation
OpenX offers a unique partnership with Givsly for purpose-driven marketing solutions.
The company is a leader in cookieless advertising, leveraging Google's Privacy Sandbox.
OpenX provides seamless cross-channel ad experiences across web, app, and CTV.
Upsides
OpenX's expertise in CTV advertising aligns with the growing CTV ad spend.
The partnership with Givsly enhances OpenX's appeal in sustainable advertising.
OpenX's advanced analytics benefit from AI integration in ad targeting.
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