[Remote] Product Manager, Ad Tech at Newsweek

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

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Requirements

3–5 years of product management experience in digital media, advertising technology, or marketing technology
Strong working knowledge of Google Ad Manager (GAM) and programmatic ecosystems (SSPs, header bidding, Open Bidding)
Familiarity with Piano, Nativo, LiveIntent, and Mux or similar systems for audience, ad delivery, and video monetization
Experience with social media advertising platforms (e.g., Meta Ads Manager, X/Twitter Ads, TikTok for Business, YouTube Ads) and understanding of how distributed content monetizes
Proven ability to increase ad yield, viewability, and monetization efficiency through technical and strategic initiatives
Proficiency in analytics and performance tools such as GA4, Looker, or GAM reporting
Strong technical literacy—comfortable working with engineers to scope integrations and troubleshoot issues
Excellent communication and documentation skills; able to align non-technical stakeholders on technical priorities
Bachelor’s degree in computer science, engineering, business, or related field—or equivalent work experience

Responsibilities

Own the end-to-end lifecycle of Newsweek’s advertising products, including display, video, native, and branded content experiences
Manage and optimize integrations across Google Ad Manager (in-house instance), Piano, Nativo, LiveIntent, Mux, and related ad tech tools
Collaborate with Ad Operations, Sales, Data, and Engineering teams to define and prioritize roadmap initiatives that increase RPM, ad yield, and programmatic efficiency
Oversee development and rollout of new ad formats, placements, and targeting capabilities across Newsweek.com, newsletters, and social media extensions
Partner with Ad Ops and Engineering to ensure ad delivery quality, reduce latency, and minimize discrepancies
Drive optimization of SSP connections, PMP and direct deals, header bidding, and cross-platform monetization (including Facebook Instant Articles, Apple News, and other social content channels)
Support Sales in developing branded content and sponsorship integrations that align with editorial and revenue goals
Coordinate with Engineering to maintain and evolve the ad tech infrastructure within Newsweek’s WordPress VIP, Next.js, and GCP stack
Define and track KPIs such as viewability, fill rate, latency, CTR, and effective RPM across both on-site and distributed channels
Partner with the Data team to ensure accurate measurement and reporting across platforms and campaigns
Stay informed on emerging social media monetization models, ad APIs, and platform policies (e.g., Meta, X, TikTok, YouTube) to inform strategy and ensure compliance
Write clear, actionable user stories, acceptance criteria, and documentation for all ad tech features and integrations

Skills

Newsweek

Global news magazine providing in-depth coverage

About Newsweek

Newsweek provides in-depth coverage and analysis of significant global events through its print and digital platforms. With over 80 years of experience, it offers readers a unique perspective on world affairs, helping them understand the context behind major news stories. Newsweek publishes both a U.S. edition and an International edition, which caters to various regions including Europe, the Middle East, Africa, and Asia-Pacific, along with language-specific editions for countries like Japan, Korea, and Latin America. The print magazine is distributed in 68 territories, while its website offers continuous updates on breaking news. Newsweek's goal is to inform and guide readers through the complexities of a rapidly changing world.

New York City, New YorkHeadquarters

1933Year Founded

M_AND_ACompany Stage

Consumer Software, EntertainmentIndustries

501-1,000Employees

Benefits

Hybrid Work Options

Risks

Declining trust in media could impact Newsweek's readership and advertising revenue.

AI-generated content threatens traditional journalism, reducing demand for human journalists.

Social media platforms divert traffic away from traditional news websites like Newsweek.

Differentiation

Newsweek offers both print and digital editions, catering to diverse reader preferences.

The magazine provides in-depth analysis on global issues, setting it apart from competitors.

Newsweek's international editions expand its reach across multiple regions and languages.

Upsides

Increased focus on multimedia content engages younger audiences and diversifies content delivery.

AI-driven journalism tools allow Newsweek to enhance in-depth analysis and investigative reporting.

Collaborations for AR and VR experiences offer innovative storytelling and audience engagement.

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