Social Media Specialist

The Social Media Specialist will develop and execute a comprehensive social media strategy across multiple brands to drive brand awareness, engagement, and revenue. They will create and manage high-quality content, including short-form videos and user-generated content, for various social media platforms. Responsibilities include monitoring social media channels, tracking key performance metrics, and providing regular analytics reports. The role involves engaging with online communities, responding to member requests, managing the company's reputation by addressing reviews, and increasing YouTube views by finding new collaborations and onboarding social influencers. This position requires staying current with social media trends, collaborating with internal teams to identify and showcase happy customers for user-generated content initiatives, and coordinating with writers, designers, and web developers to produce marketing deliverables. Occasional travel may be required to capture in-the-field content and research industry-related topics.