Social Media Specialist

Position Overview

The Wikimedia Foundation is seeking a passionate Social Media Specialist to elevate the voices and stories of the Wikimedia projects and community through digital communications. This is a highly collaborative role focused on shaping and executing digital strategies to connect our brands with global audiences. You will manage the Wikimedia Foundation and Wikipedia social media channels, developing inspiring and engaging digital content that reflects our values, voice, and tone. The ideal candidate will possess excellent judgment and writing skills to serve as one of the public voices of the Foundation online.

Ideal Candidate Profile

The ideal candidate is:

• A strategic and creative storyteller: Experienced in developing and executing impactful digital communications strategies and content, with in-depth knowledge of social media platforms, best practices, and trends.
• A motivated and organized self-starter: Capable of consistently producing high-quality work, managing multiple tasks, and executing under deadlines, including during crisis communications situations.
• A detail-oriented facilitator: Able to produce clear and engaging content across a variety of subject matters.
• An adept and intuitive communicator: Able to write in a range of voices and styles for diverse projects and audiences.
• A results-driven achiever: Able to gather and communicate key insights, with a strong understanding of digital media metrics and tools.
• A conscientious and globally-minded professional: Interested in identifying and elevating stories that attract a global audience and showcase the global nature of our brands and communities.
• A thoughtful team player: Eager to collaborate effectively with people from various teams and cultures.

Responsibilities

You will be responsible for shaping and executing digital communications strategies, including:

• Advising and advancing the strategy for the Wikimedia Foundation and Wikipedia social media channels, serving as the primary creator of daily and campaign-specific content.
• Overseeing a social media content calendar, scheduling posts about key news articles, events, announcements, campaigns, interesting facts, and more.
• Collaborating with department colleagues to develop digital campaigns that increase global awareness of Wikimedia projects and our social good mission.
• Regularly monitoring and maintaining social media channels: moderating comments and messages, alerting staff to notable situations, sharing relevant content, and engaging with followers.
• Proactively identifying strategic opportunities to engage across our digital channels, connecting the Foundation and Wikipedia to timely global events and relevant causes.
• Supporting the development of staff as online thought leaders by advancing their understanding of social platforms and identifying key moments for staff contributions.
• Creating training presentations and materials, toolkits, and guides for Wikimedia community groups and members to strengthen their social media brands and practices.
• Regularly organizing and sharing metrics, data, and research reports to glean insights and inform strategy.
• Working with marketing teams to support strategies for paid social media promotions.
• Assisting with rapid response and crisis management to protect our brand reputation and help teams understand relevant social media discussions.
• Managing the ongoing relationship with the social media agency that assists in executing day-to-day tasks.

Skills and Experience

• Minimum of five years of digital communications experience, with an emphasis on social media copywriting, content creation, and account maintenance.
• Experience with, passion for, and knowledge of social media and other digital communications platforms, audiences, and trends.

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