Social Media Manager

About the Team

As part of the Integrated Communications team, you’ll work alongside storytellers and strategists dedicated to translating Mural’s brand narratives into compelling content experiences. We specialize in turning audience and platform insights into creative, data-driven content that resonates with our B2B audience. Together, we ensure every digital interaction reflects our brand and fosters lasting connections with our customers.

Your Mission

You will own and advance Mural’s social media presence through the meticulous development and management of our content calendar to ensure a consistent and engaging stream of content across platforms. You'll be the guardian of our brand's voice and tone across all social channels, crafting compelling narratives and eye-catching visuals that resonate with our B2B audience.

Leveraging your deep knowledge of platform-specific best practices, storytelling, AI-driven content creation, and emerging trends, you will lead the development of compelling visuals, videos, and narratives for Instagram, Facebook, LinkedIn, X/Twitter, Reddit, and YouTube. You will utilize audience insights for each platform to ensure our messaging reaches the right audience, through the most effective channels, at the perfect time. This role is ideal for an organized self-starter with a passion for storytelling and a knack for captivating audiences.

You'll be responsible for developing and executing our social media strategy, orchestrating the distribution of a wide variety of content, analyzing performance, and continually optimizing our approach to drive engagement and leads. Reporting to the Sr. Director of Integrated Communications, you will support the end-to-end social media content development process, from ideation to distribution, within our growing content ecosystem.

What You'll Do

• Produce, curate, and oversee the social media distribution of all published content (images, videos, blogs, articles and audio) that captures attention and aligns with our brand and customer targeting strategies.
• Own and manage the end-to-end social media content calendar, from ideation and planning to scheduling and publishing across all platforms.
• Use our robust stack of AI-powered tools and platforms to brainstorm, create, and optimize content quickly and efficiently, ensuring a consistent flow of high-quality, targeted material.
• Develop and maintain a consistent brand voice and tone across all social media communications.
• Monitor, listen, and respond to users, while cultivating marketing qualified leads (MQLs) and traffic to the company website.
• Analyze social media data and metrics, reporting on performance and deriving actionable insights to optimize future content and strategies.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Leverage Hootsuite to develop a pipeline of shareable owned and third party content, enabling employees to actively promote and represent our brand.
• Collaborate cross-functionally with marketing, design, and other teams to ensure work is done on time and has cohesive messaging.
• Collaborate directly with the leadership team to develop provoking social media content that helps drive leads and captivates their audiences.

What You'll Bring

• 5+ years of experience in social media management, preferably within B2B SaaS, technology, or PLG-focused organizations, with a strong track record of growing social channels, increasing engagement, and executing impactful social campaigns.
• Demonstrated expertise in developing and executing comprehensive social strategies that support business goals, foster brand awareness, and drive measurable results.
• Extensive experience in content planning, creation, and curation across all major platforms (LinkedIn, Twitter/X, Facebook, Instagram, Reddit, YouTube), with a proven ability to deliver compelling multi-format content (copy, graphics, video, live streams, etc.) tailored to a B2B audience.
• Proficiency in using social media