Social Media Manager/Strategist

About OLIVER

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Social Media Manager/Strategist

Location: Gurgaon, India (Remote)

About the Role

This role combines campaign planning, creative strategy & copywriting. You will be experts in storytelling and dramatization of subject matter. Your role is to create inspiring and exciting campaigns that go beyond the client brief, and help deliver tangible & measurable results for our client.

What You Will Be Doing

Creative Thinking and Writing Skills

• Responsible for the conceptualization and execution of small, mid and large size thematic and tactical campaigns, across social, digital, and can extend to ATL, BTL.
• Understand the importance of brand & creative strategy and deliver output that is both creative and effective.
• Understand the importance of telling stories.
• Create and repurpose content for different usages.
• Be an ideas/creative person who can think video, content, and editorial.
• Be well-versed with pop culture and the pulse of Gen Z audience – focus on everyday trends and current happenings.
• Focus on content creation and fast turnaround of ideas – being platform first.

Social Media Expertise

• Optimize social media content (language, message, tone) on the basis of the behaviour of our target audience.
• Understand social media insights (reach, engagement, metrics), and work with the analytics team to implement learnings.

Project Management

• Work closely with internal teams, marketing managers and cross-functional teams to create strong concepts from initial briefing.
• Set tone and drive creativity, for integrated thinking on what’s best for the brand.
• Combine an authoritative voice and consumer education with comprehensive marketing integration.
• Provide social support and consultation to cross-functional teams across product verticals, marketing, PR etc.

What You Need to Be Great in This Role

• A minimum of 6 years of experience as a Copywriter at / across top-level agencies, with a strong mainline background.
• Experience of working with international & national brands, having delivered pan-India large-scale campaigns.
• A thorough understanding of how content can play out across multiple mediums.
• Someone who can think video, content, editorial - a very ideas/creative person.
• Needs to understand the mindset of the urban Gen Z audience, their lingo and snackable content.
• Strong understanding of trends, insights and pop culture quirks.
• Storyteller at heart and a passion to drive brands based on TG understanding and market needs.
• Prior experience writing spots for television is a must.
• An in-depth understanding of social media platforms is a must.
• Confident and comfortable working in a fast-paced, changing client environment.
• A passionate and inspiring writer.
• Self-motivated, working with little supervision.
• Collaborative team player, open-minded and inclusive.
• Discrete about all confidential and personal information.
• Driven, proactive, helpful, and enthusiastic team player.
• Understanding and knowledge of AI tools is beneficial, but the ability to learn and digest is key.