Social Media Manager/Strategist

Gurugram, Haryana, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, Digital MarketingIndustries

Requirements

Candidates must have a minimum of 6 years of experience as a Copywriter at top-level agencies with a strong mainline background, including experience with international and national brands and delivering large-scale campaigns. A thorough understanding of content across multiple mediums, video, content, and editorial thinking is required. The ideal candidate understands the mindset, lingo, and snackable content preferences of the urban Gen Z audience, possesses strong knowledge of trends, insights, and pop culture, and is a natural storyteller passionate about driving brands based on target audience understanding and market needs. Prior experience writing spots for television and an in-depth understanding of social media platforms are essential. The role requires confidence in a fast-paced environment, being a passionate and inspiring writer, self-motivation with minimal supervision, and a collaborative, open-minded, and inclusive team-player attitude. Knowledge of AI tools is beneficial.

Responsibilities

The Social Media Manager/Strategist will be responsible for the conceptualization and execution of thematic and tactical campaigns across social, digital, and potentially ATL/BTL mediums. They will understand brand and creative strategy to deliver output that is both creative and effective, focusing on storytelling and the dramatization of subject matter. This role involves creating and repurposing content for different usages, thinking video, content, and editorial, and staying well-versed with pop culture and the pulse of the Gen Z audience. Responsibilities include optimizing social media content based on target audience behavior, understanding social media insights and metrics, and implementing learnings with the analytics team. The strategist will work closely with internal teams and marketing managers to create strong concepts from initial briefing, set the tone, and drive creativity for integrated thinking. They will also provide social support and consultation to cross-functional teams across product verticals, marketing, and PR.

Skills

Social Media Strategy

Campaign Planning

Creative Strategy

Copywriting

Storytelling

Content Creation

Content Repurposing

Video Content

Pop Culture Awareness

Gen Z Marketing

Trend Analysis

Social Media Optimization

OLIVER Agency

Creates customized in-house marketing agencies

About OLIVER Agency

OLIVER specializes in creating and managing customized in-house agencies and marketing ecosystems for brands, achieving an average of 30% savings on marketing spend. They leverage the Oliver Marketing Gateway technology and collaborate with The Brandtech Group to integrate external capabilities into clients' operations.

151 Rosebery Ave, London EC1R 4AB, UKHeadquarters

2004Year Founded

M_AND_ACompany Stage

ConsultingIndustries

1,001-5,000Employees