Responsibilities

The Brand Copywriter will lead copy development across Lifecycle, Performance Marketing, and Web channels to drive customer engagement and conversion, shape and evolve brand voice guidelines based on performance data and market research, contribute to business strategy through brand-focused initiatives and creative solutions, partner with Product Marketing to balance business objectives with brand-building goals, develop compelling marketing copy that educates consumers about financial services value propositions, drive creative ideation and execution for marketing campaigns across channels, create and optimize content for digital marketing, web, email, product, and offline advertising, lead copy testing initiatives to continuously improve creative performance, and collaborate with designers to create cohesive marketing assets that strengthen brand identity.