Copywriter
PhantomSalary not specified
- Full Time
- Mid-level (3 to 4 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial ServicesIndustries
Position Overview
- Location Type: Hybrid (San Francisco Bay Area, with monthly travel to Oakland)
- Employment Type: Full-time
- Salary: Not specified
- Brief Description: The Brand Copywriter will lead copy development across various channels to drive customer engagement and conversion, shaping brand voice and collaborating on business strategy. This role focuses on creating compelling marketing copy for financial services, utilizing data-driven optimization and creative ideation.
Requirements
- Experience: 3+ years of B2C copywriting experience in an agency or in-house creative team.
- Education: Bachelor’s degree in advertising, communications, journalism, or a related field.
- Skills:
- Proven ability to translate complex topics into accessible consumer-facing content.
- Demonstrated experience with A/B testing and data-driven copy optimization.
- Strong track record of successful designer collaboration on campaign launches.
- Portfolio showcasing diverse copy examples across web, digital marketing, email, and product.
- Understanding of conversion optimization and engagement metrics.
Responsibilities
- Lead copy development across Lifecycle, Performance Marketing, and Web channels to drive customer engagement and conversion.
- Shape and evolve brand voice guidelines based on performance data and market research.
- Contribute to business strategy through brand-focused initiatives and creative solutions.
- Partner with Product Marketing to balance business objectives with brand-building goals.
- Develop compelling marketing copy that educates consumers about financial services value propositions.
- Drive creative ideation and execution for marketing campaigns across channels.
- Create and optimize content for digital marketing, web, email, product, and offline advertising.
- Lead copy testing initiatives to continuously improve creative performance.
- Collaborate with designers to create cohesive marketing assets that strengthen brand identity.
Application Instructions
- Not specified
Company Information
- Mission: To make higher education accessible and affordable for everyone.
- What Earnies Builds: Tools to help people feel in control of their financial future, including private student loans, student loan refinancing, and scholarships.
- Location: San Francisco Bay Area (Hybrid, with monthly travel to Oakland)
- Reporting To: Head of Brand & Content
Skills
Copywriting
A/B testing
Data-driven optimization
Campaign collaboration
Content creation
Conversion optimization
Engagement metrics
Creative ideation
Brand voice development
Digital marketing
Web content
Email marketing
Product marketing
Earnest
Provides low-interest student and personal loans
About Earnest
Earnest provides financial services focused on student loan refinancing, private student loans, and personal loans. The company uses advanced data analysis and underwriting software to assess each client's financial situation, allowing them to offer low-interest rates tailored to individual needs. Clients can select flexible repayment plans that suit their financial circumstances, making it easier to manage their debt. Unlike many competitors, Earnest continuously adjusts its rates based on market conditions to remain competitive. The goal of Earnest is to help financially responsible individuals effectively manage their educational and personal debt.
San Francisco, CaliforniaHeadquarters
2013Year Founded
$123.5MTotal Funding
ACQUISITIONCompany Stage
Fintech, Financial ServicesIndustries
201-500Employees