Later

Senior Copywriter

Remote

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Social Media Marketing, Influencer Marketing, Software, Marketing TechnologyIndustries

About Later

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About This Position

Reporting to the Executive Creative Director, the Senior Copywriter will lead copy strategy and execution across Later's marketing initiatives, driving brand awareness and conversion through compelling, strategic copywriting. Partnering with our Creative team, you alongside another Senior Copywriter will support all copywriting needs at Later, creating conversion-focused messaging that resonates with our enterprise B2C brand and agency audiences. This role requires a critical thinker with deep expertise in multi-channel copywriting and proven experience driving measurable results through creative content in the social media and influencer marketing space.

What You'll Be Doing

Creative Leadership & Content Strategy

  • Develop compelling, conversion-focused copy for multi-channel campaigns including email, landing pages, ad copy, social content, and product marketing materials—from conception to completion
  • Partner with our SEO team to apply SEO best practices across applicable messaging while maintaining brand voice and consistency
  • Collaborate with designers, product marketers, demand generation team, and cross-functional partners to create integrated campaigns
  • Edit and refine copy for grammar and accuracy, clarity, tone, and alignment with project objectives

Brand Voice & Product Expertise

  • Master and consistently apply Later's brand voice, style guide, and messaging frameworks across all copy
  • Develop deep product knowledge across Later's entire software platform and service offerings, staying current on feature launches and updates
  • Ensure all copy accurately represents product capabilities and value propositions for enterprise audiences
  • Contribute to the evolution and refinement of Later's brand identity and messaging strategy

Strategic Project Management

  • Interpret creative briefs to understand project requirements and deliver copy that meets objectives and deadlines
  • Manage multiple copy projects simultaneously, prioritizing tasks to maintain quality and timeline adherence
  • Partner with SEO team to incorporate keyword strategy and optimization tactics that maximize performance
  • Present copy concepts and rationale to stakeholders, incorporating feedback while maintaining strategic direction

Performance Optimization & Analysis

  • Use data and analytics to evaluate copy performance and make informed optimization decisions
  • Design A/B tests on copy variations to improve conversion rates and engagement
  • Analyze campaign performance metrics to identify successful messaging and areas for improvement
  • Stay current on industry trends, competitor strategies, and emerging copywriting best practices

Skills

Copywriting
Content Creation
Brand Awareness
Conversion Optimization
Social Media Marketing
Influencer Marketing
B2C Marketing
Agency Marketing
Strategic Thinking
Multi-channel Copywriting

Later

Social media management and influencer marketing tools

About Later

Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.

Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options

Risks

Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.

Differentiation

Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.

Upsides

AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.

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