Later

Senior Copywriter

Remote

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Social Media Marketing, Influencer Marketing, Software, Marketing TechnologyIndustries

Requirements

Candidates must have deep expertise in multi-channel copywriting and proven experience driving measurable results through creative content in the social media and influencer marketing space. A critical thinker is required, along with the ability to master and consistently apply brand voice, style guides, and messaging frameworks. Experience with SEO best practices and analyzing campaign performance metrics is also necessary.

Responsibilities

The Senior Copywriter will lead copy strategy and execution across marketing initiatives, developing compelling, conversion-focused copy for multi-channel campaigns including email, landing pages, ad copy, social content, and product marketing materials. Responsibilities include partnering with the SEO team, collaborating with designers and product marketers, editing copy, developing product knowledge, managing multiple copy projects, presenting copy concepts, and using data to evaluate and optimize copy performance.

Skills

Copywriting
Content Creation
Brand Awareness
Conversion Optimization
Social Media Marketing
Influencer Marketing
B2C Marketing
Agency Marketing
Strategic Thinking
Multi-channel Copywriting

Later

Social media management and influencer marketing tools

About Later

Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.

Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options

Risks

Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.

Differentiation

Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.

Upsides

AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.

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