Social Media Lead

United States

Apply with AI Apply

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Biotechnology, SaaSIndustries

Requirements

Candidates should have experience as a Social Media Lead, with a background that blends journalism, showrunning, and cultural translation. Proven ability to build engaging content, elevate community stories, and drive audience growth across major social platforms like LinkedIn, X/Twitter, Instagram, and YouTube is essential. Experience collaborating with cross-functional teams and managing social media agencies is also required.

Responsibilities

The Social Media Lead will own Webflow's brand voice and storytelling across all social platforms, developing and executing an always-on strategy. This includes creating scroll-stopping content, translating company priorities into social-native narratives, and managing the social media calendar. The role involves collaborating with various teams to amplify key initiatives, driving growth through experimentation and optimization, curating user-generated content, and refining social media metrics and reporting.

Skills

Social Media Strategy

Content Creation

Brand Storytelling

Community Engagement

Digital Marketing

Copywriting

Creative Strategy

Cross-functional Collaboration

Journalism

Cultural Translation

Webflow

Visual web design and development platform

About Webflow

Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans that accommodate different needs, from personal websites to advanced e-commerce solutions. Additionally, it provides hosting services and a marketplace for templates and design assets. Unlike traditional web development tools, Webflow's user-friendly interface and comprehensive features set it apart, aiming to simplify web design for everyone.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$325.8MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

1,001-5,000Employees