Senior Social Media Manager

Employment Type: [Not Specified] Location Type: [Not Specified] Salary: [Not Specified]

Position Overview

Maven is seeking a strategic and creative Senior Social Media Manager to serve as the brand's primary storyteller and community builder across all social platforms. This role is perfect for an individual who excels at combining innovative ideas with meticulous execution, enjoys fostering genuine conversations, and is passionate about shaping how Maven meaningfully connects with both B2C and B2B audiences. The ideal candidate is not only adept at current platform trends but also enthusiastic about performance metrics, experimentation, and contributing to the transformation of women's and family health. If you can skillfully create viral Instagram Reels, launch impactful LinkedIn thought leadership campaigns, and leverage analytics to inform content decisions, this is the role for you.

Responsibilities

As a Senior Social Media Manager at Maven, you will:

• Develop and Execute Strategy: Lead and implement Maven's social media strategy, ensuring it aligns perfectly with our brand identity, mission, and overarching business objectives.
• Content Creation and Publishing: Plan, produce, and publish engaging, thoughtful, and visually compelling content across platforms such as Instagram, LinkedIn, TikTok, and other relevant channels where our audience is active.
• Community Building: Cultivate and nurture Maven's vibrant community by initiating and actively participating in authentic and meaningful conversations.
• Performance Analysis and Optimization: Track, analyze, and optimize social media performance metrics, utilizing insights to continuously enhance engagement, reach, and content effectiveness.
• Cross-Functional Collaboration: Partner closely with the Marketing, Growth, Product, and Brand Design teams to amplify Maven's brand narrative, campaigns, and product launches.
• Trend Monitoring: Stay current with social media trends, tools, and algorithm changes to ensure Maven's content remains innovative and impactful.

Requirements

We are looking for you to bring:

• Experience: 7+ years of experience in managing social media strategies and communities, preferably within the tech, healthcare, or consumer brand sectors.
• Content Expertise: Proven success in creating engaging social content and campaigns that resonate, inspire, and foster the growth of diverse communities.
• Analytical Skills: Strong analytical capabilities and a data-driven approach, with the ability to translate performance data into actionable creative strategies.
• Storytelling Prowess: Exceptional storytelling skills combined with creativity, authenticity, and a relatable sense of humor.
• Adaptability: Flexibility to seamlessly shift between various tasks and platforms.

About Maven

Maven is the world's largest virtual clinic dedicated to women and families, driven by a mission to make healthcare accessible and effective for everyone. Our award-winning digital programs offer integrated clinical, emotional, and financial support across fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. Over 2,000 employers and health plans rely on Maven's comprehensive platform to enhance clinical outcomes, reduce healthcare costs, and promote equity in benefits.

Maven has been recognized for its innovation and industry leadership, earning spots on prestigious lists such as:

• Time 100 Most Influential Companies
• CNBC Disruptor 50
• Fast Company Most Innovative Companies
• FORTUNE Best Places to Work

Founded in 2014 by CEO Kate Ryder, Maven has secured over $425 million in funding from leading healthcare and technology investors.

Maven's Award-Winning Culture

Maven Clinic is proud to be the recipient of over 30 workplace and innovation awards, including:

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024)
• Fortune Best Workplaces for Millennials (2024)
• Fortune Best Workplaces in Health Care (2024)
• TIME 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

For more information about Maven, please visit mavenclinic.com.