Senior User Acquisition/Lead Gen Manager B2B at Potion

Tel Aviv-Yafo, Tel Aviv District, Israel

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Technology, SaaSIndustries

Requirements

Proven experience in B2B user acquisition and ABM, with a track record of driving measurable results
Deep, hands-on proficiency with LinkedIn PPC
Experience with other paid social platforms like Meta
Expertise in lead generation techniques, including scraping and automation tools for list building and outreach
Experience with cold email automation and creative list-building hacks
Strong analytical skills with the ability to create, test, and optimize campaigns based on performance data
Familiarity with API integrations and a strong understanding of how to connect various marketing tools and platforms
Experience working effectively with sales, product marketing, and creative teams to execute and scale lead generation initiatives

Responsibilities

Develop and execute user acquisition (UA) and ABM strategies, owning all aspects from strategic planning to hands-on execution
Drive lead generation by implementing and optimizing innovative campaigns using paid and organic "growth hacking" methods
Manage paid social campaigns, with a hands-on approach to LinkedIn PPC (sponsored content, InMail, lead gen forms, thought leadership ads), optimizing metrics like CPL, CTR, and ROAS; manage B2B campaigns on Meta directly or via agency
Implement marketing automation and scraping using tools like LinkedIn Sales Navigator, HeyReach, Clay for list building, outreach, connections, messaging, and inbox management
Apply AI and data-driven techniques, including AI agents for prospecting/lead nurturing and API integrations for data pipelines between CRMs, ad platforms, enrichment tools, and reporting dashboards
Analyze and optimize performance with a rigorous, data-driven approach, testing campaigns across channels, focusing on lead generation, and staying current with attribution models (GA4, UTMs, offline conversions) and tracking setups
Foster cross-functional collaboration with sales, product marketing, and creative teams to ensure alignment and drive pipeline growth
Build comprehensive acquisition strategies, optimize existing traffic engines (Google, Meta, LinkedIn), implement cutting-edge tools/techniques to scale campaigns, monitor analytics/key metrics (CPL, CTR, ROAS), and introduce new channels

Skills

User Acquisition

ABM

LinkedIn PPC

Google Ads

Meta Ads

Lead Generation

Growth Hacking

Potion

Designs user experiences for cultural organizations

About Potion

Potion specializes in enhancing user experiences through digital design and interactive technology. The firm works with a variety of clients, including museums, educational institutions, and cultural organizations, to create tailored solutions that meet their specific needs. Potion's process involves project-based collaborations, where they conduct user research, develop product strategies, and specify technology requirements to ensure the final product aligns with client goals. Unlike many competitors, Potion has a strong focus on understanding the unique challenges of cultural and educational sectors, which has earned them multiple awards, including the Communication Arts Interactive Annual Awards and the Webby Awards. The company's goal is to transform how users interact with digital content, making it more engaging and effective.

New York City, New YorkHeadquarters

2018Year Founded

$6.1MTotal Funding

ACQUISITIONCompany Stage

Consulting, DesignIndustries

11-50Employees

Benefits

Hybrid Work Options

Risks

Integration challenges with Hyperquake may lead to operational disruptions.

Competitive landscape pressures Potion's pricing strategy with lower-cost solutions.

Reliance on project-based revenue could lead to financial instability during downturns.

Differentiation

Potion specializes in transforming user experiences through innovative digital design solutions.

The company has a strong reputation for inclusive digital storytelling and immersive content.

Potion's project-based model allows for customized solutions tailored to client needs.

Upsides

AI-driven personalization enhances Potion's interactive technology offerings.

Growing demand for AI-powered R&D tools aligns with Potion's formulation tools.

Acquisition by Hyperquake expands Potion's digital offerings and creative capabilities.

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