[Remote] Sr. ABM Manager, Acquisition at Twilio

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

10+ years of experience in B2B marketing, with 8+ years in an ABM related field
Proven track record of building and executing account-specific omnichannel campaigns that drive impact for new business
Experience in leveraging intent data, account intelligence, and personalization tactics for acquisition
Skilled in orchestrating 1:1 and 1:few executive engagement experiences and custom events
Ability to use ABM and marketing performance tools (6sense, Demandbase, Tableau, Looker, etc)
Strong analytical skills with the ability to translate campaign data into actionable insights
Experienced in applying insights to optimize campaigns and familiar with MQA models
Demonstrated problem-solving skills focused on data-driven improvements and proactively removing roadblocks
Excellent communication and stakeholder management skills

Responsibilities

Develop, implement, and refine 1:1 and 1:few account-based marketing programs focused on high-priority accounts to generate pipeline and acquire new customers
Collaborate with Integrated Campaigns, SDRs, and AEs to deliver targeted, personalized multi-channel campaigns and impactful marketing plays
Own program performance, leveraging data for optimization, and delivering a relevant prospect experience
Directly align with the New Business sales team, Identifying and prioritizing target accounts for 1:1 and 1:few for acquisition
Build and launch personalized multi-channel campaigns for NB target accounts (email, ads, direct-mail, landing pages, and events)
Leverage account intelligence and intent data to inform targeting, messaging and campaign design
Manage and execute persona-based ads for New Business accounts with a focus on impact and optimization
Track and report account-level engagement and progression through the funnel, and overall performance
Support and co-create acquisition focused sales plays through personalized content and tactics
Own and execute 1:1 custom events and experiences designed to accelerate deals and deepen engagement with key decision makers

Skills

Twilio

Cloud communications platform for developers

About Twilio

Twilio provides a cloud communications platform that enables developers to add various communication features like voice, messaging, video, and email to their applications. By using Twilio's APIs, developers can easily integrate these functionalities into their software, allowing for seamless communication with users. What sets Twilio apart from its competitors is its flexible pay-as-you-go pricing model, which charges clients based on their actual usage, making it suitable for businesses of all sizes, from startups to large enterprises. The company's goal is to empower businesses across different industries, such as healthcare, finance, retail, and education, to enhance their communication strategies and improve customer engagement.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$243.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

5,001-10,000Employees

Benefits

Vacation: Twilio offers generous annual time off in all countries for you to enjoy.

Healthcare: We are dedicated to helping our employees live longer and healthier lives through comprehensive health programs.

Retirement: Twilio cares about your retirement! We offer programs to help our employees plan for their retirement needs.

Family leave: At Twilio we recognize the importance of family. We offer generous maternity, paternity, and adoption leaves, as well as family medical care leave.

Earn your stripes: Build and present a Twilio app to earn your Twilio track jacket and receive $30 per month for e‑books for continued learning and education.

Catered meals: We provide a variety of snacks, drinks, and catered meals in each of our locations.

Risks

End-of-life for Programmable Video tool may lead to customer dissatisfaction.

Layoffs of 295 workers could decrease morale and affect service quality.

Engagement with Qatalyst Partners suggests potential internal conflicts and strategic shifts.

Differentiation

Twilio integrates voice, video, messaging, and email into applications, enhancing communication capabilities.

The pay-as-you-go pricing model offers flexibility and scalability for businesses of all sizes.

Twilio's APIs enable developers to build and scale communication solutions efficiently.

Upsides

Acquisition of SendGrid enhances Twilio's email API offerings, boosting market share.

Collaboration with Jack Henry strengthens Twilio's presence in the financial services sector.

Partnership with CareNote expands Twilio's reach into specialized markets like pastoral care.

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