Senior Technical Marketo Lead

Bengaluru, Karnataka, India

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$140,000 – $180,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing Technology, SoftwareIndustries

Requirements

Candidates should have a minimum of 6 plus years of experience working in Marketo engage for B2B clients, and be trained in Marketo with in-depth knowledge of Marketo solutions. Experience working with multi-channel campaigns, end-to-end execution, management of program workflows, and quality assurance is also required. Experience with data management, list imports, and database hygiene is necessary, as is familiarity with custom objects, velocity scripting, segmentations, dynamic content, and personalization.

Responsibilities

The Senior Technical Marketo Lead will strategize, design solutions, and develop complete programs from scratch within specified timeframes, collaborating with stakeholders to remove blockers and create clear documentation based on project requirements. They will be involved in all stages of project execution (Discovery to Go live) and will handle stakeholder communication, recommending optimal solutions to problem statements. The role also encompasses managing program workflows, building various types of programs and assets (emails, landing pages, snippets, smart lists, smart campaigns, reports, etc.), and performing end-to-end project management.

Skills

Marketo Engage

B2B Campaigns

Multi-Channel Campaigns

Program Workflows

Data Management

List Imports

Database Hygiene

Custom Objects

Velocity Scripting

Segmentations

Dynamic Content

Personalization

Email Marketing

Landing Pages

Smart Lists

Smart Campaigns

Reports

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees