Senior Strategic Partnerships Marketing Manager at StackAdapt

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

MarTech, Advertising, AdTechIndustries

Requirements

5–7+ years of experience in B2B marketing, with at least 3 years in partner marketing, strategic alliances, or channel marketing
Proven success leading GTM marketing strategies in high-growth technology companies
Strong understanding of the retail media, advertising, and marketing technology landscape
Experience launching co-marketing campaigns, building partner enablement tools, and supporting sales activation
Strategic thinking with excellent storytelling, writing, and presentation skills
Strong project management skills with the ability to manage multiple initiatives and stakeholders
Comfortable working in a fast-paced environment, excelling at prioritization, and balancing execution with brand-building across paid, owned, and earned channels

Responsibilities

Own and lead end-to-end GTM strategy and execution for strategic partners—driving brand awareness, messaging, asset creation, and co-marketing in trust-heavy, long-decision ecosystems
Own account-based marketing strategy across the full partner lifecycle - from net-new acquisition to activation, re-engagement, and churn recovery
Serve as the lead marketing partner for SP&A—driving alignment across Marketing, Sales, Product, and Partner teams to ensure coordinated execution, clear accountability, and strategic impact
Drive go-to-market strategy for the launch of new Retail Media Network partnerships, including narrative development, messaging, PR coordination, and co-marketing
Develop and evolve partner messaging frameworks that reflect market feedback and campaign results—while reinforcing StackAdapt’s brand across the partner ecosystem
Define KPIs and build attribution models and dashboards to measure campaign influence, partner lifecycle engagement, and marketing-sourced/influenced pipeline across channels
Own the content and communications strategy for SP&A—including partner-facing collateral, co-branded campaigns, and messaging frameworks across paid, owned, and earned channels
Create and maintain enablement resources tailored to partner use cases—empowering GTM teams with tools that support sales activation and partner growth
Translate partner and client pain points into clear messaging that positions StackAdapt as a go-to integration partner and competitive differentiator
Maintain regular communication with partners and internal teams to gather insights, share updates, and continuously evolve frameworks and tiering models that scale partner growth

Skills

GTM Strategy

Account-Based Marketing

ABM

Co-Marketing

Partner Enablement

Campaign Execution

Brand Awareness

Messaging

Asset Creation

MarTech

Programmatic Advertising

Storytelling

Strategic Planning

StackAdapt

Programmatic advertising and digital marketing platform

About StackAdapt

StackAdapt specializes in programmatic advertising, which uses software to automate the buying of digital ads. The company provides a platform that enables businesses to run display, video, and native advertising campaigns efficiently. Its main product is a Demand Side Platform (DSP) that allows advertisers to purchase digital ad space in real-time, ensuring that ads reach the right audience at the right moment. Unlike many competitors, StackAdapt does not require monthly minimum spending, giving clients flexibility in their advertising budgets. The company also offers a Creative Studio to help clients enhance their ad content for better results. StackAdapt is particularly recognized for its expertise in native advertising, boasting the largest scale in the industry with numerous integrations and partnerships. The goal of StackAdapt is to empower agencies and brands to maximize their digital advertising efforts through a comprehensive and flexible platform.

Toronto, CanadaHeadquarters

2014Year Founded

$4.2MTotal Funding

SERIES_BCompany Stage

Consumer Software, EntertainmentIndustries

1,001-5,000Employees