Senior Product Marketing Manager (Remote)

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

IoT, Fleet Management, Transportation, SoftwareIndustries

Requirements

Candidates should have a passion for technology and a desire to join an industry leader. The role requires the ability to contribute to strategy and roadmap, own growth leading to market launch, and orchestrate marketing teams. Strong skills in developing compelling product positioning and messaging, leading cross-functional teams, and driving product adoption through marketing campaigns and sales enablement are necessary. The ideal candidate will serve as a market expert, gathering competitive intelligence and customer insights to inform the product roadmap and strategy, acting as a trusted advisor to product management, sales, and marketing teams, and ultimately driving growth and market leadership for their assigned product portfolio.

Responsibilities

The Senior Product Marketing Manager will tell the product story in a simple, clear, and compelling way to differentiate and share Geotab’s products with the world. They will partner with Product Marketing Management (PMM) leadership and other senior team members to build the holistic product marketing roadmap, ensuring alignment with business priorities and defining how to achieve the next level of growth. Additionally, they will partner with PMM leadership to shape the Product Marketing craft at Geotab and the role Product Marketing plays as the team grows and develops, standing up processes and standards for go-to-market strategies and coordinating with internal teams.

Skills

Product Marketing

Go-to-Market

B2B

IoT

Analytics

Strategic Messaging

Channel Partner Enablement

Cross-functional Collaboration

Stakeholder Management

Geotab

Telematics and fleet management solutions provider

About Geotab

Geotab provides fleet management solutions that help businesses optimize their vehicle operations through telematics and data analytics. Their products include hardware devices, like GO devices, and software that collects and analyzes vehicle data. This data helps clients with route planning, monitoring driver behavior, improving fuel efficiency, and managing vehicle maintenance. Geotab stands out from competitors by offering a scalable platform suitable for fleets of all sizes and a subscription model that ensures ongoing updates and support. The company's goal is to enhance operational efficiency and safety for a diverse range of clients, including commercial fleets and government agencies.

Oakville, CanadaHeadquarters

2000Year Founded

M_AND_ACompany Stage

Data & Analytics, Automotive & TransportationIndustries

1,001-5,000Employees

Benefits

Medical & dental

Retirement savings

Fitness membership

Baby bonus

Flex work arrangements

Home office reimbursement for select items

EV program

Learning reimbursement

Risks

Patent infringement lawsuit by Fractus could lead to financial liabilities.

Dependency on Volvo Cars partnership may pose risks if challenges arise.

Expansion into Indonesia exposes Geotab to geopolitical and regulatory risks.

Differentiation

Geotab offers a comprehensive telematics platform with both hardware and software solutions.

The company serves diverse clients, including commercial fleets and government agencies.

Geotab's solutions are scalable, suitable for small businesses to large enterprises.

Upsides

Geotab's partnership with Volvo Cars enhances its fleet management capabilities.

Winning the Prince Michael International Road Safety Award boosts Geotab's reputation.

Integration of AI in telematics allows for predictive analytics and route optimization.

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