Senior Product Marketing Manager

Employment Type: Full-time

Position Overview

Gearset is the leading Salesforce DevOps platform empowering over 2500 global companies to do DevOps right. We are expanding our marketing team and seeking a dynamic Senior Product Marketing Manager. This pivotal role offers the opportunity to shape the narrative of our rapidly growing products and capabilities. This role will be an integral part of our DevOps Lifecycle team.

As the sole provider of Salesforce DevOps rooted in true DevOps best practices, we're looking for a passionate individual who can translate complex technical features into compelling customer-centric stories, drive strategic product launches, and ultimately, accelerate our market leadership. We are particularly interested in candidates who have experience working with a diverse collection of products and a proven track record of bringing them to market in a cohesive and impactful way. If you're eager to influence the future of Salesforce development and thrive in a fast-paced, collaborative environment, this is your chance to make a significant impact.

Opportunity at Gearset

As the Senior Product Marketing Manager, reporting to the Head of Product Marketing, you will be instrumental in developing and executing go-to-market and product launch strategies, crafting compelling messaging, and enabling sales to effectively position our products in the market. You will be a key partner to one of three Group Product Managers, who leads a team of PMs to spearhead the design and execution of key product strategy components within their portfolio. Together, you will jointly guide our products’ strategy and trajectory. Your close collaboration will ensure that go-to-market strategies, product launches, and compelling messaging are aligned with the product roadmap, driving both adoption and revenue.

Key Responsibilities & Achievements

• Drive Successful Product Launches: Develop and execute impactful go-to-market strategies that result in successful product launches, exceeding revenue targets and market share goals. This includes deep market analysis, competitive positioning, precise target audience identification, and compelling messaging.
• Elevate Product Perception: Craft compelling product messaging and positioning that resonates with target audiences, clearly differentiating our offerings from competitors, and ultimately increasing brand awareness and positive product perception. You will own and maintain core messaging documents, ensuring consistency and clarity.
• Empower Sales Performance: Equip the sales team with the tools and resources they need to effectively sell our products, leading to increased sales effectiveness and closed deals. This includes creating impactful sales collateral decks, product demos, competitive battle cards, and delivering effective training.
• Uncover Market Opportunities: Through thorough market research and competitive analysis, identify key market trends, customer needs, and opportunities for product growth, directly influencing product strategy and development.
• Optimise Marketing ROI: Track and analyse the performance of product launches and product marketing-led activities, using data to identify areas for improvement and optimise future initiatives, maximising marketing ROI and demonstrating clear impact.
• Foster Cross-Functional Collaboration: Work closely with product managers, sales, engineering, and other marketing team members, building strong relationships and ensuring seamless collaboration and execution of marketing plans.
• Champion Customer Insights: In partnership with product management, undertake customer research to shape positioning, messaging, and marketing strategies. Ensure our products and marketing efforts are aligned with customer needs and desires.
• Advance Your Product Marketing Expertise: As one of the first product marketing hires, you will have the opportunity to shape and grow your expertise within the field.

Company Information

Gearset is the leading Salesforce DevOps platform empowering over 2500 global companies to do DevOps right.