Senior / Lead Product Marketing Manager, New Products
ZipSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Salesforce DevOps Platform, SoftwareIndustries
Requirements
Candidates should possess a Bachelor’s degree in Marketing, Communications, or a related field, with a minimum of 7 years of experience in product marketing, preferably within the SaaS or technology industry. Demonstrated experience working with complex technical products and translating them into customer-centric messaging is essential. Strong analytical skills and a proven track record of driving successful product launches are required.
Responsibilities
As the Senior Product Marketing Manager, you will be responsible for developing and executing go-to-market strategies, crafting compelling product messaging, and enabling sales to effectively position Gearset’s products in the market. You will drive successful product launches, elevate product perception, empower sales performance, uncover market opportunities, optimise marketing ROI, foster cross-functional collaboration, and champion customer insights. You will work closely with Group Product Managers to guide product strategy and trajectory, ensuring alignment between marketing plans and the product roadmap.
Skills
Product Marketing
Go-to-market strategy
Product launches
Messaging
Sales enablement
Salesforce
DevOps
Customer-centric storytelling
Market leadership
Gearset
DevOps solutions for Salesforce environments
About Gearset
Gearset provides DevOps solutions tailored for Salesforce environments. Its platform includes tools for streamlining deployment processes, automating backups, and enabling continuous integration. Users can compare metadata, monitor changes, conduct unit testing, and integrate with Salesforce DX (SFDX). Gearset operates on a subscription model, offering flexible plans for a wide range of clients, from small businesses to large enterprises like McKesson, Tripadvisor, and IBM. A key differentiator is its focus on security, with data encryption both in transit and at rest, ensuring that organizations can trust their data is protected. The goal of Gearset is to enhance the efficiency and security of Salesforce deployments, making it easier for teams to manage their development processes.
Cambridge, United KingdomHeadquarters
2015Year Founded
$53.5MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Enterprise Software, CybersecurityIndustries
201-500Employees
Benefits
Health Insurance
Life Insurance
401(k) Company Match
Paid Vacation
Unlimited Paid Time Off
Flexible Work Hours
Discounted gym membership
Professional Development Budget
Risks
Emerging competitors in Salesforce DevOps could challenge Gearset's market position.
Rapid Salesforce updates may lead to compatibility issues for Gearset.
Economic downturns could reduce client spending on Gearset's subscription services.
Differentiation
Gearset simplifies Salesforce DevOps with a focus on deployment success and user feedback.
The platform integrates with GitHub, Azure DevOps, and Atlassian for a seamless pipeline.
Gearset offers enterprise-grade security with data encryption in transit and at rest.
Upsides
Increased demand for Salesforce DevOps tools boosts Gearset's market potential.
Gearset's new CI/CD functionality enhances its competitive edge in digital transformation.
The $55M funding supports Gearset's growth and expansion plans, including new offices.
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