Senior / Lead Product Marketing Manager, New Products
ZipFull Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
The ideal candidate will have experience as a Product Manager, driving product vision, strategy, and execution for a product squad. Experience with Agile methodologies, particularly Scrum, is essential. A strong focus on user needs, data analysis, and A/B testing is required, along with the ability to collaborate effectively with engineering, design, and marketing teams. Experience in the health and fitness industry is a plus.
The Senior Product Manager will create and maintain the product roadmap, aligning it with business objectives and user needs through market research and competitive analysis. They will define and prioritize product hypotheses, manage the product lifecycle from concept to launch, and collaborate with cross-functional teams to deliver high-quality features. Responsibilities also include conducting user research, analyzing product data, running A/B tests, and focusing on improving user experience to drive long-term usage retention and LTV growth for subscription-based users.
Improves patient adherence to treatment plans
Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.