Senior Performance Specialist at StackAdapt

United States

StackAdapt Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
AdTech, Digital Advertising, Marketing TechnologyIndustries

Requirements

  • 5+ years of consultative, client-facing work in ad-tech or digital marketing
  • Ability to build strong relationships with internal and external stakeholders
  • Talent for conveying complex topics in easily understood language
  • Excellent written and verbal communication skills
  • Highly organized with strong attention to detail
  • Energized by problem-solving under pressure
  • Proven track record leading working across organizational boundaries to get things done
  • Insatiable curiosity for how things work and a passion for continuous improvement
  • Media experience, including programmatic knowledge, is highly preferred

Responsibilities

  • Create best practices to maximize campaign performance across various campaign goals, channels and marketing objectives
  • Develop measurement frameworks and consult internal stakeholders on implementation
  • Provide campaign management and optimization consultation to internal stakeholders and for selected key strategic clients
  • Provide trading managed service offering for high profile performance accounts or other complex areas of trading
  • Partner with programmatic analysts to create reporting and analytics solutions enabling faster insights and better campaign performance
  • Troubleshoot advanced technical problems including performance issues, measurement discrepancies
  • Collaborate with engineers, data scientists and product managers to solve complex technical problems; lead and advise on testing new product features and build best practices and compelling value statements for GTM motions
  • Partner with and inform Product on platform enhancements and automation needs for better campaign performance
  • Partner with Revenue Enablement team to develop training for AM and AE teams on best practices for campaign management and optimization
  • Partner with Marketing to create internal and external case studies and demonstrate thought leadership

Skills

Programmatic Advertising
Campaign Optimization
Performance Measurement
Trading
Account Management
Data Analysis
Stakeholder Consultation
Marketing Strategy

StackAdapt

Programmatic advertising and digital marketing platform

About StackAdapt

StackAdapt specializes in programmatic advertising, which uses software to automate the buying of digital ads. The company provides a platform that enables businesses to run display, video, and native advertising campaigns efficiently. Its main product is a Demand Side Platform (DSP) that allows advertisers to purchase digital ad space in real-time, ensuring that ads reach the right audience at the right moment. Unlike many competitors, StackAdapt does not require monthly minimum spending, giving clients flexibility in their advertising budgets. The company also offers a Creative Studio to help clients enhance their ad content for better results. StackAdapt is particularly recognized for its expertise in native advertising, boasting the largest scale in the industry with numerous integrations and partnerships. The goal of StackAdapt is to empower agencies and brands to maximize their digital advertising efforts through a comprehensive and flexible platform.

Toronto, CanadaHeadquarters
2014Year Founded
$4.2MTotal Funding
SERIES_BCompany Stage
Consumer Software, EntertainmentIndustries
1,001-5,000Employees

Benefits

Health Insurance
Mental Health Support
401(k) Company Match
401(k) Retirement Plan
Paid Vacation
Unlimited Paid Time Off
Remote Work Options
Work-from-home reimbursements
Professional Development Budget
Conference Attendance Budget
Parental Leave
Company Equity
Competitive salary + equity
Flexible Work Hours
Employee Stock Purchase Plan
Wellness Program
Gym Membership

Risks

Emerging DSPs with innovative features may erode StackAdapt's market share.
Stricter privacy regulations could impact StackAdapt's data-driven advertising strategies.
Economic downturns may lead to reduced advertising budgets, affecting StackAdapt's revenue.

Differentiation

StackAdapt offers no monthly minimums, providing flexibility for seasonal advertising demands.
The platform boasts the largest scale for native advertising with 30 integrations.
StackAdapt's Creative Studio optimizes ad content for better performance.

Upsides

StackAdapt's collaboration with Channel 4 expands broadcast advertising opportunities in the UK.
The launch of self-serve brand lift tools in APAC enhances campaign management flexibility.
Partnership with DoubleVerify improves post-impression measurement tracking for advertisers.

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