OpenX

Senior Analyst

United States

Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Media, Digital Advertising, Ad TechnologyIndustries

Requirements

Candidates must possess 2-4 years of analytical work experience, preferably in programmatic advertising, with a Bachelor's degree in a relevant field or equivalent experience. Expertise in manipulating and analyzing large datasets, SQL or similar tools, and strong quantitative skills are required. Proficiency with MS Office or Google suite is necessary, and experience with Python is beneficial. The ability to collaborate across functions, define goals, drive action, solve problems, and present to multiple levels of leadership is crucial.

Responsibilities

The Senior Analyst will lead the design, implementation, and maintenance of performance and revenue reporting tools for Commercial teams. Responsibilities include building and automating data and reporting processes, conducting ad-hoc analysis, monitoring marketplace health to identify and triage issues, and designing revenue forecasts. The role involves executing deep dive quantitative analyses, collaborating on strategic initiatives and data governance, and translating complex data findings into actionable insights for various stakeholders.

Skills

Data Analysis
Programmatic Advertising
Performance Analysis
Financial Analysis
Revenue Analytics
Market Design
Technical Innovation
Operational Excellence
Partner Service
Demand Side Platforms (DSPs)

OpenX

Programmatic advertising platform for digital inventory

About OpenX

OpenX operates a programmatic advertising platform that enables the real-time buying and selling of digital ad inventory. The platform connects publishers, advertisers, and app developers, allowing advertisers to bid on ad space as it becomes available. This process helps publishers maximize their revenue while ensuring that advertisers can effectively reach their desired audiences. OpenX generates revenue through transaction fees on ad placements and offers additional services like advanced analytics and audience targeting. What sets OpenX apart from its competitors is its focus on maintaining high marketplace quality and transparency, using data and technology to prevent ad fraud and enhance ad performance. The platform supports various ad formats, including display, video, and mobile, to meet the changing demands of the digital advertising landscape.

Pasadena, CaliforniaHeadquarters
2007Year Founded
$73.4MTotal Funding
SERIES_ECompany Stage
Data & Analytics, Consumer Software, CybersecurityIndustries
201-500Employees

Benefits

Professional Development Budget

Risks

Privacy regulations like CCPA and GDPR challenge OpenX's data management.
Ad-blocking technologies may reduce OpenX's ad targeting effectiveness.
The deprecation of third-party cookies threatens OpenX's ad targeting methods.

Differentiation

OpenX offers a unique partnership with Givsly for purpose-driven marketing solutions.
The company is a leader in cookieless advertising, leveraging Google's Privacy Sandbox.
OpenX provides seamless cross-channel ad experiences across web, app, and CTV.

Upsides

OpenX's expertise in CTV advertising aligns with the growing CTV ad spend.
The partnership with Givsly enhances OpenX's appeal in sustainable advertising.
OpenX's advanced analytics benefit from AI integration in ad targeting.

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