Senior Paid Ads Specialist

Position Overview

• Location Type: Remote
• Employment Type: Contract
• Salary: Not specified (Implied: High - exceeding $100,000 monthly ad spend)

This role requires a seasoned and strategic Senior Paid Ads Specialist with deep expertise in driving high-performing campaigns across various digital advertising platforms. The ideal candidate will be responsible for planning, executing, optimizing, and scaling campaigns to maximize ROI and achieve client objectives.

Requirements

• Experience: At least 4 years of experience in paid advertising.
• Platform Expertise: Deep knowledge and experience with Meta (Facebook and Instagram), Google Ads, YouTube, TikTok, and LinkedIn advertising platforms.
• Budget Management: Proven ability to manage and optimize ad spends exceeding $100,000 monthly.
• Analytical Skills: Strong analytical skills and experience using tools like Google Analytics, HubSpot, and CRM platforms.
• Communication Skills: Excellent communication and interpersonal skills for collaborating with internal teams, clients, and external partners.
• Creative Collaboration: Ability to work effectively with creative teams to develop engaging ad copy and visuals.

Responsibilities

• Strategically plan, execute, and optimize paid advertising campaigns across all specified platforms.
• Strategically allocate and optimize ad spends to maximize ROI.
• Manage the entire advertising lifecycle, from strategy to implementation and analysis.
• Collaborate with creative teams to develop compelling ad copy and visuals.
• Utilize tools like Google Analytics and CRM platforms to track campaign performance.
• Conduct in-depth performance analysis to identify insights and guide campaign improvements.
• Implement A/B testing and audience segmentation strategies.
• Provide detailed reporting with clear metrics, actionable insights, and strategic recommendations.
• Monitor industry trends and emerging technologies to ensure campaigns remain innovative.
• Work closely with cross-functional teams and external stakeholders to align paid media initiatives with broader marketing strategies.

Company Information

• Not specified.