Landed

Senior Paid Ads Specialist

Indonesia

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Advertising, MarketingIndustries

Requirements

Candidates should possess at least 4 years of experience in paid advertising, with a focus on multi-platform campaign management, and expertise in Meta, Google Ads, YouTube, TikTok, and LinkedIn advertising platforms. They should be able to allocate and optimize ad spends exceeding $100,000 monthly, demonstrating a strong understanding of digital advertising trends and business goals.

Responsibilities

The Senior Paid Ads Specialist will strategically plan, execute, and optimize paid advertising campaigns across various platforms, including Meta, Google Ads, YouTube, TikTok, and LinkedIn, to meet client objectives and maximize ROI. They will develop and implement advanced budget management strategies, collaborate with creative teams to produce engaging ad copy and visuals, leverage analytics tools to track performance and provide detailed reporting, conduct A/B testing and audience segmentation, and work closely with cross-functional teams to align paid media initiatives with broader marketing strategies.

Skills

Meta (Facebook and Instagram)
Google Ads
YouTube
TikTok
LinkedIn advertising
Google Analytics
HubSpot
CRM platforms
Data analysis
A/B testing
Campaign management
Budget optimization
Creative collaboration

Landed

Down payment assistance for educators' homeownership

About Landed

Landed helps essential professionals, especially educators, achieve homeownership by providing down payment assistance and homebuying support. Their main service is a shared equity down payment program that allows educators to reach a 20% down payment on a home without income restrictions, making it easier for them to buy homes. Landed partners with schools, real estate agents, and community organizations to offer free homebuying education, competitive property reviews, and personalized support from experts. Unlike other companies, Landed focuses specifically on educators and essential professionals, addressing their unique needs for affordable housing. The goal is to build financial security for educators and strengthen communities by enabling them to live near their workplaces.

Key Metrics

San Francisco, CaliforniaHeadquarters
2015Year Founded
$56.7MTotal Funding
SERIES_BCompany Stage
Social Impact, Financial Services, Real EstateIndustries
1-10Employees

Risks

Rising interest rates could reduce demand for Landed's homeownership services.
Increased competition from other proptech companies may erode Landed's market share.
Potential regulatory changes could affect the viability of Landed's shared equity program.

Differentiation

Landed focuses on essential professionals, particularly educators, for homeownership assistance.
The company offers a unique shared equity down payment program without income restrictions.
Landed partners with educational institutions to extend its reach and impact.

Upsides

Landed raised $31 million in Series B funding to expand its services.
The rise of digital mortgage platforms aligns with Landed's tech-savvy educator clientele.
Growing ESG investing trends provide more funding opportunities for mission-driven companies like Landed.

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