[Remote] SEM Manager at GE Healthcare

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical TechnologyIndustries

Requirements

6–8 years in SEM/Paid Search, with at least 3 years in a strategy capacity
Bachelor’s degree in Marketing, Business, or a related field
Proven ability to implement new strategies, tools, and frameworks that scale growth
Experience leveraging AI tools across Google, Bing, and analytics platforms to enhance bidding strategies, audience targeting, reporting, and content optimization
Deep understanding of how paid search drives value across the customer journey
Demonstrated success improving CPA, ROAS, conversion quality, and tying SEM to revenue outcomes
Advanced proficiency in Google Ads, GA4, Looker/Data Studio, Adobe Analytics, or similar
Experience creating and clearly communicating to senior stakeholders how SEM impacts the business or if a change in direction is needed
Comfortable leading strategy, managing budgets, and coordinating across cross-functional teams

Responsibilities

Lead, coordinate, and/or manage the development and execution of search marketing plans, including traditional search engines as well as AEO and GEO, and identify and execute opportunities to drive growth
Develop and own the end-to-end paid search strategy and roadmap across Google and Bing, driving measurable growth in leads, opportunity pipeline, and revenue
Harness AI advancements in search, specifically AEO and GEO, and analytics to identify opportunities, drive smarter optimizations, improve efficiency, and future-proof SEM strategy
Align paid search programs with business needs along the customer journey, ensuring campaigns contribute to growth targets
Develop clear reporting of performance and outcomes, and clearly present those outcomes to various stakeholders within and out of marketing
Lead advanced keyword strategy, bidding, A/B testing, audience targeting, and landing page optimization
Own and forecast SEM budgets, optimizing for ROI and scalability
Work closely with Campaign Orchestration, SEO lead, and business teams to drive impact through search engine marketing, AEO, and GEO, connect paid search performance with broader efforts, and integrate SEM into broader customer lifecycle programs
Stay ahead of platform changes, AI tools, and industry best practices

Skills

Key technologies and capabilities for this role

SEMPaid SearchAEOGEOGoogle AdsSearch Engine MarketingAI in SearchCampaign OptimizationAnalyticsSEO Collaboration

Questions & Answers

Common questions about this position

What experience is required for the SEM Manager role?

The role requires 6–8 years in SEM/Paid Search, with at least 3 years in a strategy capacity, and a Bachelor’s degree in Marketing, Business, or a related field.

What key skills are needed for this SEM Manager position?

Candidates need expertise in developing paid search roadmaps, advanced optimization including keyword strategy, bidding, A/B testing, and audience targeting, plus leveraging AI for AEO and GEO.

Is the SEM Manager role remote or office-based?

This information is not specified in the job description.

What is the salary or compensation for the SEM Manager position?

This information is not specified in the job description.

What makes a strong candidate for the SEM Manager role at GE Healthcare?

A strong candidate has proven ability to implement new strategies, tools, and frameworks that scale growth, along with experience leveraging AI and an innovation mindset to drive SEM impact.

GE Healthcare

Healthcare technology and data analytics provider

About GE Healthcare

GE Healthcare provides a range of healthcare technologies and services aimed at improving patient care. Its main products include imaging systems, mobile diagnostic devices, patient monitoring solutions, and advanced software for data analysis. These products help medical professionals make informed decisions and enhance the efficiency of healthcare delivery. Unlike many competitors, GE Healthcare invests significantly in research and development, allocating $1 billion each year to innovate and enhance its offerings. The company’s goal is to support healthcare providers in delivering better patient outcomes, as evidenced by its technology supporting over 300,000 patients daily and managing 2 billion patient scans each year.

Chicago, IllinoisHeadquarters

1892Year Founded

N/ACompany Stage

Data & Analytics, HealthcareIndustries

10,001+Employees

Risks

Emerging AR technologies increase competition in medical imaging.

Regulatory challenges may delay AI application expansions in healthcare.

Dependence on clinical trial success for new product market positioning.

Differentiation

GE Healthcare invests $1 billion annually in R&D for product innovation.

The company supports over 300,000 patients daily with its healthcare technologies.

GE Healthcare's AIR Recon DL offers 3D motion-insensitive imaging for enhanced MRI quality.

Upsides

Acquisition of Caption Health expands AI-powered ultrasound capabilities.

Successful Phase III trial of [18F]flurpiridaz enhances coronary artery disease detection.

Collaboration with Wayra accelerates digital health innovation in EMEA.

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