[Remote] Senior Social Media Manager at Twilio

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, CommunicationsIndustries

Requirements

5+ years experience managing brand social
Can express complex thoughts or ideas in 100 characters or less
Thinks outside the box and communicates ideas clearly
Uses data and analytics to create strategy
Proven success driving engagement
Loves building community — and knows how to make people care
Brings energy, curiosity, and a sense of fun to the work
Is organized and good at creating clarity and process while operating in a fast-moving environment
Desired
Experience with live video, graphic design, AI/LLM tools and social management tools, including (but not limited to): Google Workspace, Canva, Sprout, EveryoneSocial, Adobe
Experience partnering with executives on social content

Responsibilities

Lead campaign and content strategy across our major launches, integrated campaigns, brand moments, and tentpole events
Manage our social channels — including LinkedIn, Instagram, Facebook, and X — and help us launch and grow our TikTok presence
Help build and manage Twilio’s influencer and creator program
Own social analytics, reporting, and competitive insights that shape future strategy
Execute our editorial calendar and ensure everything we post shows up with personality and purpose
Create processes that keep our team organized as we grow
Engage and grow our community daily – from developers to decision makers
Create original, engaging social content for Twilio’s top executives that reflects their authentic voices
Use data to prove our bets are paying off — and tell the story behind the numbers
Constantly experiment and test new tactics to reach new audiences
Contribute to Twilio’s mission of building the world’s leading customer engagement platform — by showing what’s possible with it

Skills

Key technologies and capabilities for this role

Social Media ManagementContent StrategyContent CreationShort-Form VideoStorytellingB2B MarketingCampaign ManagementCommunity Building

Questions & Answers

Common questions about this position

Is this a remote position?

Yes, this is a remote-first role where you can work from the comfort of your home, with a strong culture of connection and global inclusion regardless of location.

What skills are required for the Senior Social Media Manager role?

Key skills include storytelling with clarity, creativity, and confidence; fluency in short-form video; operational sharpness for process and structure; social media management across channels like LinkedIn, Instagram, Facebook, X, and TikTok; and expertise in analytics, reporting, and community engagement.

What is the company culture like at Twilio?

Twilio has a remote-first culture emphasizing connection, global inclusion, diversity of experiences, and a vibrant team making a global impact, with work that feels truly rewarding.

How should I apply for this position?

Send your resume (creative, non-standard ones encouraged!) along with a draft of a social media post pitching why you should be Twilio’s next social hire.

What is the salary for this role?

This information is not specified in the job description.

Twilio

Cloud communications platform for developers

About Twilio

Twilio provides a cloud communications platform that enables developers to add various communication features like voice, messaging, video, and email to their applications. By using Twilio's APIs, developers can easily integrate these functionalities into their software, allowing for seamless communication with users. What sets Twilio apart from its competitors is its flexible pay-as-you-go pricing model, which charges clients based on their actual usage, making it suitable for businesses of all sizes, from startups to large enterprises. The company's goal is to empower businesses across different industries, such as healthcare, finance, retail, and education, to enhance their communication strategies and improve customer engagement.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$243.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

5,001-10,000Employees

Benefits

Vacation: Twilio offers generous annual time off in all countries for you to enjoy.

Healthcare: We are dedicated to helping our employees live longer and healthier lives through comprehensive health programs.

Retirement: Twilio cares about your retirement! We offer programs to help our employees plan for their retirement needs.

Family leave: At Twilio we recognize the importance of family. We offer generous maternity, paternity, and adoption leaves, as well as family medical care leave.

Earn your stripes: Build and present a Twilio app to earn your Twilio track jacket and receive $30 per month for e‑books for continued learning and education.

Catered meals: We provide a variety of snacks, drinks, and catered meals in each of our locations.

Risks

End-of-life for Programmable Video tool may lead to customer dissatisfaction.

Layoffs of 295 workers could decrease morale and affect service quality.

Engagement with Qatalyst Partners suggests potential internal conflicts and strategic shifts.

Differentiation

Twilio integrates voice, video, messaging, and email into applications, enhancing communication capabilities.

The pay-as-you-go pricing model offers flexibility and scalability for businesses of all sizes.

Twilio's APIs enable developers to build and scale communication solutions efficiently.

Upsides

Acquisition of SendGrid enhances Twilio's email API offerings, boosting market share.

Collaboration with Jack Henry strengthens Twilio's presence in the financial services sector.

Partnership with CareNote expands Twilio's reach into specialized markets like pastoral care.

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