Senior Marketing Specialist, Performance Management at Northern Trust

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Wealth ManagementIndustries

Requirements

4-6 years of experience in analytics, marketing operations, and/or digital media
Excellent data visualization and storytelling skills to communicate insights and recommendations
Experience with data visualization tools such as Google Data Studio and PowerBI
Experience with web analytics tools such as Google Analytics and Adobe Analytics
Understanding of paid media ecosystem (especially paid social, programmatic, and paid search)
Experience with customer relationship management systems, email marketing, and nurture campaigns
Familiarity with Marketo and Salesforce Financial Services Cloud preferred
Proven expertise in multi-tasking – serving multiple projects simultaneously
Persuasive and effective written and verbal communications skills, along with strong listening skills

Responsibilities

Supports the reporting process as needed and develops similar processes to be rolled out to regional team including campaign observations, insights, and recommendations to stakeholders
Establishes regional templates for reporting and works with regional teams on tracking and reporting on marketing programs
Provides data to marketing partners, stakeholders and leadership to help assess marketing strategy and make marketing decisions
Creates and maintain appropriate marketing key performance metrics for marketing campaigns to determine effectiveness
Collaborates with team members to trouble-shoot and problem-solve on measurement challenges. Able to support the team as a sounding board for their work and insights. Seeks to continually optimize measurement and metrics
Advises and educates the internal team and regional marketers on strategic measurement and advanced analytics topics

Skills

Key technologies and capabilities for this role

Marketing AnalyticsPerformance ManagementData AnalysisCampaign ReportingKPI DevelopmentPerformance MetricsStakeholder ReportingData-Driven StrategyMarketing Measurement

Questions & Answers

Common questions about this position

What experience level is required for this Senior Marketing Specialist role?

The role requires 4-6 years of experience in analytics, marketing operations, and/or digital media.

What technical tools should I be experienced with for this position?

Experience with data visualization tools such as Google Data Studio and PowerBI, web analytics tools like Google Analytics and Adobe Analytics, and familiarity with Marketo and Salesforce Financial Services Cloud is preferred.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What soft skills are important for success in this role?

Excellent data visualization and storytelling skills to communicate insights and recommendations, proven expertise in multi-tasking, and the ability to collaborate with team members to troubleshoot measurement challenges are key.