Senior Marketing Specialist, IMEA at Altera

Dubai, Dubai, United Arab Emirates

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

TechnologyIndustries

Requirements

Degree in Marketing, Business, or a related field
At least 5 years of B2B marketing experience, with a proven track record of campaign ownership and execution in the IMEA region
Demonstrated experience managing marketing budgets and delivering measurable outcomes
Strong understanding of the digital landscape in IMEA, including performance of channels such as LinkedIn, content syndication, paid search, and email marketing
Experience in customer advocacy, with a focus on identifying, developing, and promoting customer success stories
Exceptional written and verbal communication skills, with the ability to influence across teams and seniority levels
Strategic thinker with a proactive mindset, strong analytical skills, and a keen attention to detail
Culturally aware and experienced in tailoring messaging for diverse audiences
Excellent organisational and multitasking abilities, with confidence managing multiple projects simultaneously
Skilled at working cross-functionally with Sales, Product, and Partner teams
Proficiency in tools such as Marketo, Salesforce (SFDC), Tableau, Asana, Microsoft Teams, Canva, and ON24 is advantageous
Medium to advanced proficiency in Excel, PowerPoint, and Word
A genuine interest in B2B technology marketing and delivering measurable business results
Arabic-speaking is a strong plus

Responsibilities

Design, execute, and optimise integrated marketing campaigns in alignment with IMEA business goals and sales priorities
Own the planning, delivery, and performance of regional events and trade shows, including logistics, supplier management, and execution
Manage regional marketing budgets effectively, ensuring accurate allocation, optimisation, and reporting on spend and ROI
Lead collaboration with external agencies and internal stakeholders to develop campaign briefs, define target personas, and ensure timely execution
Drive the creation and localisation of customer case studies, showcasing success stories from the region in alignment with strategic messaging
Manage lead flow and campaign performance, reporting results and offering data-led recommendations for continuous improvement
Develop and implement co-marketing initiatives with strategic partners to drive demand and reinforce Alteryx’s value proposition
Engage proactively with regional sales teams to align marketing strategies with market dynamics, customer needs, and growth opportunities
Collaborate with SDRs to ensure effective lead follow-up and measurable contribution to pipeline progression
Partner with international marketing and global campaign/content teams to identify and localise relevant assets for the IMEA region

Skills

Key technologies and capabilities for this role

B2B MarketingIntegrated CampaignsEvent PlanningTrade ShowsBudget ManagementROI OptimizationAgency ManagementCustomer Case StudiesLead ManagementData AnalysisCo-MarketingMarket Localization

Questions & Answers

Common questions about this position

What experience is required for the Senior Marketing Specialist role?

Candidates need at least 5 years of B2B marketing experience with a proven track record of campaign ownership and execution in the IMEA region, a degree in Marketing, Business, or a related field, and experience managing marketing budgets.

What is the salary for this position?

This information is not specified in the job description.

Is this role remote or office-based?

This information is not specified in the job description.

What is the company culture like at Altera?

The culture values problem solvers, innovators, and dreamers who challenge the status quo, emphasizes inclusivity, empowers authentic self-expression, and believes success comes from team commitment and leveraging differences.

What makes a strong candidate for this role?

A strong candidate has hands-on experience in the IMEA market, a strong understanding of local business culture and marketing dynamics, expertise in digital channels like LinkedIn and paid search, and exceptional communication skills to influence teams.

Altera

Develops digital human agents for AI

About Altera

Altera develops digital human agents that mimic human traits like empathy, friendship, and fun. Their primary product allows users to interact with an AI agent while playing Minecraft, creating a friendly and engaging experience. Altera's agents are designed to be interoperable and capable of long-term autonomy, making them suitable for both individual users and businesses. Unlike many competitors, Altera focuses on advancing research and scaling technology to deliver unique, human-like AI products. The company's goal is to redefine AI agents, enhancing their versatility and human-like qualities.

San Francisco, CaliforniaHeadquarters

2023Year Founded

$10.7MTotal Funding

SEEDCompany Stage

Consumer Software, AI & Machine LearningIndustries

11-50Employees