Senior Marketing Operations Manager at Ethos Life

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Insurtech, InsuranceIndustries

Requirements

Deep experience using Iterable, Marketo or similar email management software
Email and SMS deployment experience leveraging scripting languages (liquid template language) and concepts
Extremely high attention to detail, all while managing a large volume of campaigns simultaneously
Process oriented mindset that excels in structured workflows around testing, QA, and stakeholder approvals to improve execution efficiency and reduce errors
Strong analytical skills, competence in SQL, and experience with tools for doing data analysis i.e. Mode, Chartio, Redshift, Heap
Strong collaboration skills in team

Responsibilities

Attend project kick offs and be involved in briefs to architect solutions prior to building
Clarify, capture, and optimize requirements in order to build ad-hoc and automated communications
Build, schedule, launch, and monitor complex automated and ad-hoc campaigns across email, SMS, and direct mail to drive new members through the insurance application process
Setting up and monitoring complex journeys, and automations that have static/dynamic content with actionable trigger points to drive conversion and engagement
Script dynamic communications to build a personalized user experience
Write SQL to manage/build data tables, and build custom audience segmentation
Maintaining and developing audience segmentation tactics by proactively guiding our team’s data pipeline and data needs
Establishing high quality processes and infrastructure for our email and SMS tooling
Codifying documentation of internal best practices, tooling, and process improvements

Skills

Key technologies and capabilities for this role

CRMEmail CampaignsSMS CampaignsLifecycle MarketingPredictive AnalyticsData ScienceExperimentationMarketing AutomationData AnalysisInsights

Questions & Answers

Common questions about this position

What are the main responsibilities of the Senior Marketing Operations Manager?

The role involves overseeing CRM lifecycle campaigns with emphasis on email and SMS execution, building and monitoring complex automated and ad-hoc campaigns, setting up journeys and automations, and scripting dynamic personalized communications.

What skills and experience are required for this position?

The role requires expertise in email and SMS deployment strategy, hands-on execution with CRM technologies, meticulous attention to detail, and a blend of technical skills for building campaigns and strategic planning.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Senior Marketing Operations Manager role?

A strong candidate is an experienced professional who excels as a thought partner in using experimentation, technology, data, and insights to drive campaign efficiency, with a consumer-first approach and ability to work closely across the business.

Ethos Life

Online life insurance with no medical exams

About Ethos Life

Ethos Life provides life insurance solutions through a fully online platform, making it easier for individuals and families to obtain coverage without the need for medical exams. The application process is streamlined, allowing potential clients to receive instant quotes and often get approved within minutes by answering specific health and lifestyle questions. This approach contrasts with traditional life insurance methods, which can be lengthy and cumbersome. Ethos Life sells term and whole life insurance policies through partner carriers and earns commissions on these sales. Additionally, the company offers complimentary estate planning tools, such as free wills, to enhance the customer experience and set itself apart from competitors. The goal of Ethos Life is to provide straightforward and affordable life insurance options while simplifying the overall process for its customers.

Austin, TexasHeadquarters

2016Year Founded

$395.4MTotal Funding

SERIES_DCompany Stage

Financial ServicesIndustries

501-1,000Employees

Risks

Departure of key executives like CFO Anan Kashyap may affect financial strategy.

Class action lawsuit under Illinois genetic privacy law could harm Ethos's reputation.

Recent layoffs may indicate financial strain, affecting employee morale and performance.

Differentiation

Ethos Life offers a fully online life insurance application process, eliminating medical exams.

The company provides complimentary estate planning tools, enhancing customer value and experience.

Ethos partners with major insurers like Legal & General America to ensure policy reliability.

Upsides

Growing demand for no-exam life insurance policies boosts Ethos's market potential.

Increased consumer interest in digital insurance solutions aligns with Ethos's tech-driven model.

Partnerships with companies like Ameritas expand Ethos's product offerings and market reach.

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