[Remote] Senior Manager, Revenue Optimization at Motley Fool

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Personal Finance, Content MarketingIndustries

Requirements

Comfortable analyzing own data from sources like GA, GSC, syndication platforms to identify growth opportunities and take action
Own and evolve A/B testing roadmap from idea to rollout to analysis
Write conversion-focused copy (CTAs, headlines, landing pages) aligning with editorial voice
Identify and scale high-impact revenue drivers across the site
Identify and execute new site functionality or improvements to support KPI growth
Improve performance of content syndicated to external partners
Expand and optimize affiliate product pitches on flagship site (Fool.com)
Communicate key findings to stakeholders
AI-literate: actively use AI tools to accelerate analysis, improve creative output, and expand testing
Fluency in digital content businesses, user motivations, and tactical changes driving performance/monetization
Creative problem solver who moves quickly from idea to execution
Ability to identify and shift focus to highest-impact opportunities
Entrepreneurial, intellectually curious, thrives in ambiguity
Understands full picture of conversion optimization, site strategy, and roadmap beyond just tests/tweaks
Experience with traditional CRO (e.g., A/B testing) and broader optimization

Responsibilities

Own full lifecycle of conversion optimization: identify opportunities, execute tests, scale what works
Drive performance improvement across the business through site optimization strategy and roadmap
Work cross-functionally to support initiatives (e.g., help editorial prioritize based on performance gaps, iterate landing pages, launch new monetized experiences)
Analyze data to identify growth opportunities and take action
Own and evolve A/B testing roadmap
Write conversion-focused copy
Identify and scale high-impact revenue drivers
Identify and execute site functionality improvements for KPI growth
Improve syndicated content performance
Expand/optimize affiliate product pitches
Meet and exceed target KPIs through testing, content updates, copywriting, UX enhancements, site improvements, and AI utilization

Skills

Key technologies and capabilities for this role

CROA/B TestingConversion OptimizationRevenue OptimizationSite OptimizationPerformance MetricsStrategy RoadmapCross-functional Collaboration

Questions & Answers

Common questions about this position

What is the salary or compensation for the Senior Manager, Revenue Optimization role?

This information is not specified in the job description.

Is this Senior Manager, Revenue Optimization position remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Senior Manager, Revenue Optimization role?

Key skills include experience with conversion rate optimization (CRO) like A/B testing, analyzing data to prioritize opportunities, executing through testing, content updates, copywriting, UX enhancements, and site improvements, plus AI-literacy to accelerate analysis and testing, and fluency in digital content businesses and user motivations.

What is the company culture like at Motley Fool for this role?

Motley Fool has a fast-moving, collaborative team that values high-quality work, curiosity, initiative, transparency, education, and Foolish fun, with a focus on impactful work for people's financial futures.

What makes a strong candidate for the Senior Manager, Revenue Optimization position?

Strong candidates are entrepreneurial, intellectually curious, thrive in ambiguity, see the full picture, spot opportunities others miss, turn strategy into action, and work cross-functionally.

Motley Fool

Provides investment advice and financial education

About Motley Fool

The Motley Fool offers financial services focused on helping individual investors make informed decisions about their money. It provides premium subscription services like Stock Advisor and Rule Breakers, which deliver stock recommendations and investment advice to assist clients in building and managing their investment portfolios. The company generates revenue through subscription fees, website advertising, and affiliate partnerships. Unlike many competitors, The Motley Fool emphasizes a long-term investment philosophy and prioritizes financial education, catering to both novice and experienced investors. Its goal is to enhance financial literacy and empower individuals to achieve smarter, happier, and wealthier lives.

Alexandria, VirginiaHeadquarters

1993Year Founded

$54.2MTotal Funding

LATE_VCCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Risks

Teads acquisition may lead to integration challenges and cultural clashes.

Cannabis facility investment involves regulatory risks and market volatility.

$5 million Bitcoin investment exposes the company to cryptocurrency market volatility.

Differentiation

The Motley Fool offers a unique blend of financial education and investment advice.

It provides premium subscription services like Stock Advisor and Rule Breakers.

The company champions shareholder values and advocates for individual investors.

Upsides

Increased interest in financial literacy boosts demand for The Motley Fool's services.

The rise of retail investors expands the audience for subscription services.

AI integration allows for personalized investment advice and improved user experience.

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