Senior Marketing Manager (Growth, CRM) at Abridge

New York, New York, United States

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$150,000 – $170,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

~8 years in CRM/Lifecycle marketing with a strong analytical and strategic focus
Deep, hands-on Braze expertise for campaign management, personalization, and analytics
Proven ability to develop and execute impactful CRM strategies that drive business growth
Proficiency in Sigma is ideal for the success of the role
Strong understanding of customer journeys and marketing KPIs
Excellent communication skills, adept at translating complex data into clear, actionable insights
Experience partnering and managing effectively with external CRM agencies
Based in New York City (hybrid position, 3 days a week in office)

Responsibilities

Design, develop, and implement a robust CRM strategy, building out comprehensive customer lifecycle programs and automated journeys within Braze to maximize engagement, retention, and loyalty across all segments
Serve as resident expert of the Braze platform, including end-to-end management such as campaign setup, advanced audience segmentation, A/B testing, optimizing use of Braze, exploring new features, and ensuring data integrity
Work seamlessly with product marketing, content, customer, and events teams to ensure CRM initiatives are fully executed
Partner with external agency, guiding them on specific execution
Dive deep into CRM performance data from Braze and other sources (e.g., Salesforce, Sigma), share in-depth analyses, identify key trends, uncover opportunities for optimization, and provide actionable insights that influence marketing, sales, and product strategies

Skills

Key technologies and capabilities for this role

BrazeCRMCustomer Lifecycle ManagementData AnalyticsMarketing StrategyPersonalizationSegmentationA/B Testing

Questions & Answers

Common questions about this position

What is the salary range for the Senior Marketing Manager role?

The salary range is $150K - $170K.

Is this position remote or does it require being based in New York City?

The position is listed as Remote but seeks a candidate based in New York City.

What key skills and expertise are required for this role?

The role requires deep expertise in Braze for CRM strategy, advanced audience segmentation, A/B testing, and data analysis using tools like Salesforce and Sigma, along with strong analytical capabilities and cross-functional collaboration skills.

What is the company culture like at Abridge?

Abridge has a growing team of practicing MDs, AI scientists, PhDs, creatives, technologists, and engineers collaborating to empower people in healthcare, with offices in New York, San Francisco, and Pittsburgh.

What makes a strong candidate for this Senior Marketing Manager position?

A strong candidate will have highly experienced skills in architecting data-driven CRM strategies, mastery of the Braze platform, robust analytical capabilities, and a collaborative approach to work with cross-functional teams and external agencies.

Abridge

AI platform for clinical documentation automation

About Abridge

Abridge provides a platform that changes how medical conversations are documented in healthcare settings. Its main product allows healthcare providers to record patient visits, which are then transformed into organized clinical documents. This helps doctors and other healthcare professionals save time on paperwork, allowing them to concentrate more on caring for their patients. Abridge stands out from its competitors by focusing specifically on the needs of healthcare providers, payers, and pharmaceutical companies, offering a solution that improves both documentation efficiency and patient outcomes. The goal of Abridge is to enhance the quality of patient care while making the documentation process easier for healthcare professionals.

Pittsburgh, PennsylvaniaHeadquarters

2018Year Founded

$201.8MTotal Funding

SERIES_CCompany Stage

AI & Machine Learning, HealthcareIndustries

51-200Employees