Senior Marketing Data Analyst

Poland

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Part TimeJob Type

UnknownVisa

Health & FitnessIndustries

Requirements

The ideal candidate has at least 3 years of experience in a Marketing or Data Analyst role, with strong knowledge of SQL. Familiarity with data warehousing, ETL/ELT pipelines, ad network tracking setup, and visualization tools like Tableau or Looker is required. A solid understanding of marketing metrics, funnels, cohort analysis, UA funnels, attribution models, and strong mathematical and quantitative analysis skills are essential. Proficiency in English at an upper-intermediate level, both verbal and written, is also necessary.

Responsibilities

The Senior Marketing Data Analyst will conduct complex data analysis and validation, detail business requirements into analytical reports, and improve tracking setups for Meta Ads and other ad networks. Responsibilities include reviewing marketing results to enhance performance, collaborating with team members on business outcomes, and driving data-driven decisions. The role also involves creating dashboards and reports, defining key metrics, and monitoring data integrity and validity.

Skills

Marketing Data Analysis

Paid Social

Meta Ads

SQL

Data Warehousing

ETL/ELT

Ad Networks Tracking

Google Tag Manager (GTM)

Tableau

Looker

Marketing Metrics

Funnels

Cohort Analysis

Mathematics

Wellth

Improves patient adherence to treatment plans

About Wellth

Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.

Culver City, CaliforniaHeadquarters

2014Year Founded

$36.5MTotal Funding

SERIES_BCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Performance Bonus

Risks

Increased competition from platforms like Omada Health and Livongo.

Regulatory scrutiny on AI and patient data may increase compliance costs.

Dependence on outcome-based models poses financial risks if outcomes aren't achieved.

Differentiation

Wellth uses behavioral economics to improve adherence in chronic disease populations.

The company offers a personalized mobile platform for patient engagement and habit formation.

Wellth's outcome-based payment model ensures payment only for successful program outcomes.

Upsides

Growing demand for digital health solutions supports Wellth's personalized programs.

AI integration enhances patient engagement, aligning with Wellth's recent feature launch.

Partnerships with Medicaid plans expand Wellth's reach in chronic condition management.

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