Job Description: Senior Marketing Data Analyst

Location Type: Remote Employment Type: Contract

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in the Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.

Why Welltech?

Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

We are seeking a Senior Marketing Data Analyst to enhance and scale our Paid Social channels, with a focus on Meta Ads. This individual will leverage data insights on how to use the platform efficiently and drive strategic decisions in user acquisition, optimizing campaign performance, maximizing ROI, and other metrics.

Key Responsibilities

• Carry out complex analysis of datasets and conduct appropriate data validation.
• Work with business requirements, detail them into analytical reports/ad-hoc requests.
• Improve and develop tracking setup of Meta Ads and other Ad Networks.
• Review marketing results to improve performance (like revenue increase, reach, or engagement).
• Collaborate with team members on business results and drive the impact of data-driven decisions.
• Create dashboards and reports, define key metrics, and monitor the integrity and validity of the data reported.

Required Skills

• At least 3 years in a Marketing/Data Analyst role.
• Knowledge of SQL.
• Familiarity with data warehousing and ETL/ELT pipelines.
• Ad networks tracking setup experience (logic setup, communication with developers/GTM).
• Experience with visualization tools such as Tableau/Looker etc.
• Understanding of marketing metrics, funnels, cohort analysis.
• Strong in mathematics and quantitative analysis with a passion for numbers and data.
• Strong analytical and creative thinking skills and the ability to clearly articulate approach, process, and results.
• Understanding of UA funnel (knowledge on how to work with SRNs and non-SRNs).
• Understanding of attribution models.
• English: Upper-intermediate — verbal and written.

Nice to Have

• Familiarity with MMP, GA4, Firebase, SKAdNetwork.
• Knowledge of Python (numpy, pandas, scikit-learn, etc.).
• Knowledge of data design/data modeling.
• LTV estimation experience.
• Clarisights familiarity.

Candidate Journey

1. ⭕️ Recruiter call
2. ⭕️ Meet a team member
3. ⭕️ Skills assessment
4. ⭕️ Meet the Leadership team

✨ Why You’ll Love Being Part of Welltech:

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products:

• Muscle Booster — https://musclebooster.fitness/
• Yoga-Go — https://yoga-go.io/
• WalkFit - http://walkfit.pro