Senior Marketing Analytics Manager

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, BiotechnologyIndustries

Requirements

Candidates must have 7+ years of experience in marketing analytics, marketing operations, or data science, preferably within a B2B SaaS environment. A strong understanding of growth marketing and the SaaS demand generation funnel is required, along with a proven track record of delivering actionable insights that improve performance. Experience analyzing multi-touch campaign data and managing attribution models is essential. Fluency with tools such as Salesforce, Marketo, Tableau/Looker, Google Analytics, and Excel is necessary, with SQL knowledge being a plus. Excellent communication skills, strategic thinking, strong business acumen, and the ability to influence cross-functional teams without direct authority are also crucial.

Responsibilities

The Senior Marketing Analytics Manager will lead full-funnel analytics, evaluating campaign effectiveness across various channels and translating data into actionable recommendations. They will drive pipeline insights by developing reports and dashboards to track pipeline creation, marketing-influenced revenue, and campaign attribution. This role involves partnering strategically with marketing leaders to define KPIs, test hypotheses, and ensure alignment on business goals. Responsibilities include providing data-driven recommendations for budget allocation, audience targeting, creative strategy, and channel mix optimization. The manager will also build executive-ready reporting frameworks, support pipeline forecasting and scenario planning, and develop predictive models. Additionally, they will collaborate with RevOps and MarOps to ensure measurement consistency and holistic visibility into GTM strategy effectiveness.

Skills

Marketing Analytics

Data Analysis

Tableau

Salesforce

Pipeline Generation

Campaign Optimization

Forecasting

Modeling

KPI Definition

Budget Allocation

Audience Targeting

Channel Mix

Reporting

Data Visualization

Contentful

Digital content management platform for businesses

About Contentful

Contentful offers a platform for digital content management that enables businesses to create, manage, and deliver content without coding. Its content management system (CMS) is designed for teams to streamline their content production and maintain a consistent experience across various brands and channels. Unlike competitors, Contentful operates on a freemium model, providing free access to basic features while charging for advanced capabilities. The company's goal is to empower businesses to effectively manage their digital content at scale.

Berlin, GermanyHeadquarters

2013Year Founded

$324.4MTotal Funding

SERIES_FCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees