Segment Marketing Manager

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Strategy, SaaSIndustries

Requirements

Candidates must have SaaS experience, including familiarity with SaaS metrics, digital channels, and product-led growth models. A minimum of 6 years of experience in B2B marketing is required, with a proven ability to develop, launch, and manage multiple integrated marketing campaigns. Experience marketing to technical, revenue, or brand-centered roles and/or teams is essential. Strong skills in translating customer insights into actionable strategy, conducting customer research (quant & qual), project and stakeholder management, and using project management tools are necessary. Excellent communication, cross-functional collaboration, presentation building, and public speaking skills are also required, along with comfort in experimentation and testing, particularly with AI tools.

Responsibilities

The Segment Marketing Manager will own the go-to-market strategy for a defined audience, focusing on collecting and translating market, competitor, and customer insights into marketing campaigns. This role involves developing and owning the market story for a segment, building and maintaining the vision for marketing and retention across the customer journey. Responsibilities include mining for data and insights, amplifying customer stories to product, sales, and success teams, and leading segment-level initiatives. The manager will develop segment marketing strategies, drive segment campaign development collaboratively with the marketing team, and act as the central source of segment truth. They will engage regularly with prospects and customers, partner with Product to align on roadmaps and identify engagement opportunities, and collaborate with Sales & Sales Enablement to share insights and create activation materials.

Skills

Marketing Strategy

Go-to-Market Strategy

Market Research

Competitor Analysis

Customer Insights

Campaign Development

Marketing Campaigns

Customer Retention

Data Analysis

Project Management

Communication

Mural

Digital workspace for team collaboration

About Mural

MURAL provides a digital workspace platform that enhances collaboration and creativity among teams. It allows users to brainstorm, plan, and design together in real-time, regardless of their location. The platform features digital whiteboards, sticky notes, templates, and integrates with other productivity tools, helping teams visualize ideas and streamline workflows. MURAL serves a wide range of clients, including businesses, educational institutions, and non-profits, and operates on a subscription-based model, offering different pricing tiers based on user count and features. This model supports a steady revenue stream and enables ongoing improvements to the service. MURAL distinguishes itself by focusing on uptime and reliability, ensuring that clients can depend on the platform for consistent service.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$210.9MTotal Funding

SERIES_CCompany Stage

Enterprise Software, EducationIndustries

501-1,000Employees