Lead Analyst, Revenue Strategy & Analytics

About 2U

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For

2U is seeking a highly analytical and technically proficient Lead Analyst to join our Revenue, Analytics team. This individual will serve as a critical liaison and analytical lead in our partnership with Red Ventures (RV), ensuring robust understanding, evaluation, and communication of RV's performance across both edX and our broader MarTech initiatives. The Lead Analyst will also contribute to special projects, including leading and enhancing our TCA (revenue prediction) table testing framework.

Responsibilities

Analysis

• Independently assess and communicate performance metrics related to paid landing page testing, return on ad spend (ROAS), and revenue attribution and recognition.
• Provide clear, actionable analysis on how revenue is generated, tracked, and optimized through various marketing initiatives.
• Lead the improvement and testing of TCA tables to ensure accuracy and enhance business insight.
• Collaborate with Finance and Strategy teams to align performance metrics with broader business goals and financial reporting.
• Utilize SQL, Excel, and data visualization tools to drive in-depth insights and recommendations.

Partner Management

• Act as the analytical hub for all Red Ventures-related performance discussions, synthesizing data insights for executive and leadership decision-making.
• Partner closely with Red Ventures and Internal Marketing teams to understand testing strategies and expected impacts across various channels.
• Serve as the primary point-of-contact for Red Ventures testing timelines, performance expectations, and results dissemination.
• Effectively communicate performance insights to executive leadership and cross-functional stakeholders.

Project Management

• Support the execution of strategic analytics initiatives, including, but not limited to Data Science and Red Ventures-related projects.
• Coordinate project timelines, align cross-functional inputs, and ensure data and analysis are ready to support business objectives.
• Provide structured analytical contributions and insights across teams to ensure project goals are met and tied to program success.

Background Requirements

• Bachelor’s degree in Finance, Economics, Statistics, Data Science, or a related technical field.
• 5+ years of experience in an analytical role with demonstrated success in marketing analytics and financial performance evaluation.
• Strong proficiency in SQL, Excel, and data visualization tools (e.g., Tableau, Power BI).
• Deep understanding of ROAS, revenue recognition principles, and digital marketing performance metrics.
• Excellent communication and stakeholder management skills with a proven ability to influence cross-functional teams.
• Ability to work independently and manage multiple priorities in a fast-paced environment.

Location

While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work