Manager, Revenue Planning & Analysis
Cars CommerceSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Education Technology, Online LearningIndustries
Requirements
Candidates must possess a Bachelor's degree in Finance, Economics, Statistics, Data Science, or a related technical field, with at least 5 years of experience in an analytical role focused on marketing analytics and financial performance evaluation. Proficiency in SQL, Excel, and data visualization tools such as Tableau or Power BI is required, along with a deep understanding of ROAS, revenue recognition, and digital marketing metrics. Strong communication, stakeholder management, and independent work capabilities are essential.
Responsibilities
The Lead Analyst will assess and communicate performance metrics for paid landing page testing, ROAS, and revenue attribution, providing actionable insights on revenue generation and optimization. Responsibilities include leading the improvement and testing of TCA tables, collaborating with Finance and Strategy teams, and acting as the analytical hub for Red Ventures performance discussions. The role also involves supporting strategic analytics initiatives, managing project timelines, and ensuring data supports business objectives.
Skills
SQL
Excel
Data Visualization
Revenue Attribution
ROAS
TCA
Analytics
Performance Metrics
Partnership Management
2U
Provides online education solutions for universities
About 2U
2U provides online education solutions for universities, partnering with them to deliver high-quality digital programs. Their services include course design, marketing, and student support, all enhanced by technology and data analytics. This approach creates an engaging online learning environment that aims to ensure equal opportunities for all students. Unlike traditional learning management systems, 2U focuses on long-term partnerships and revenue-sharing agreements, aligning their success with that of the universities they serve. Their goal is to improve student outcomes and expand access to education globally.
Crystal City, VirginiaHeadquarters
2008Year Founded
$93.3MTotal Funding
IPOCompany Stage
EducationIndustries
1,001-5,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Holidays
Employee Stock Purchase Plan
Parental Leave
Volunteer Days
Risks
Interim CEO appointment suggests potential instability in leadership.
Multiple class action lawsuits pose significant legal and financial risks.
Chapter 11 bankruptcy filing indicates ongoing financial distress.
Differentiation
2U partners with prestigious universities to offer high-quality online degree programs.
The company combines technology, human support, and data analytics for effective online learning.
2U's No Back Row approach ensures equal opportunity for all students.
Upsides
Growing demand for online education boosts 2U's market potential.
Partnerships with international universities expand 2U's global reach.
Increased focus on data analytics improves student retention and success.
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