Senior Marketing Analytics Manager

New York, New York, United States

Apply with AI Apply

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, BiotechnologyIndustries

Requirements

Candidates should possess 7+ years of experience in marketing analytics, marketing operations, or data science, preferably within a B2B SaaS environment. A strong understanding of growth marketing and the SaaS demand generation funnel is required, along with a proven track record of delivering actionable insights that have driven measurable performance improvements. Experience analyzing multi-touch campaign data and managing attribution models is necessary. Fluency with tools such as Salesforce, Marketo, Tableau/Looker, Google Analytics, and Excel is essential, with SQL knowledge being a plus. Excellent communication skills, strategic thinking, strong business acumen, and comfort working in a fast-paced, evolving environment are also required.

Responsibilities

The Senior Marketing Analytics Manager will lead full-funnel analytics, evaluating campaign effectiveness across various channels and owning the analysis from impressions to closed-won deals. They will drive pipeline insights by developing reports and dashboards to track pipeline creation, marketing-influenced revenue, and campaign attribution, identifying opportunities for acceleration. This role involves acting as a strategic marketing partner, collaborating with marketing leaders to define KPIs, test hypotheses, and ensure alignment on business goals. Responsibilities include providing data-driven recommendations for budget allocation, audience targeting, creative strategy, and channel mix optimization. The manager will build executive-ready reporting frameworks using tools like Tableau and Salesforce, support pipeline forecasting and scenario planning, and develop predictive models. Additionally, they will collaborate with RevOps and MarOps to ensure measurement consistency and holistic visibility into GTM strategy effectiveness.

Skills

Marketing Analytics

Data Analysis

Pipeline Generation

Campaign Optimization

Demand Generation

Field Marketing

Digital Marketing

Paid Media

Email Marketing

ABM

Tableau

Salesforce

Forecasting

Modeling

KPI Definition

Hypothesis Testing

Performance Reporting

Data Visualization

Contentful

Digital content management platform for businesses

About Contentful

Contentful offers a platform for digital content management that enables businesses to create, manage, and deliver content without coding. Its content management system (CMS) is designed for teams to streamline their content production and maintain a consistent experience across various brands and channels. Unlike competitors, Contentful operates on a freemium model, providing free access to basic features while charging for advanced capabilities. The company's goal is to empower businesses to effectively manage their digital content at scale.

Berlin, GermanyHeadquarters

2013Year Founded

$324.4MTotal Funding

SERIES_FCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees