Senior Marketing Analytics Manager

Position Overview

Contentful is seeking a highly analytical and strategic Senior Marketing Analytics Manager to join our Growth Marketing team. In this role, you will lead the development of insights that drive strategic decision-making across the full marketing funnel. You will be responsible for translating data into actionable recommendations to optimize our marketing programs and increase pipeline generation across digital and field campaigns, including events. This is an exciting opportunity for someone who not only thrives in data but can interpret the story behind the numbers and confidently influence change across the organization.

Responsibilities

• Lead Full-Funnel Analytics: Own the analysis of marketing performance across the funnel—from impressions to closed-won deals. Evaluate campaign effectiveness across channels such as web, paid media, organic, email, ABM, and in-person/virtual events.
• Drive Pipeline Insights: Develop and deliver regular reports and dashboards that track pipeline creation, marketing-influenced revenue, and campaign attribution. Identify patterns and gaps to uncover new opportunities for pipeline acceleration.
• Strategic Marketing Partner: Collaborate closely with marketing leaders across demand generation, field marketing, events, web, digital, and operations to define KPIs, test hypotheses, and ensure alignment on business goals and performance benchmarks.
• Performance Optimization: Provide data-driven recommendations on budget allocation, audience targeting, creative strategy, and channel mix based on ongoing performance insights and historical trends.
• Reporting & Visualization: Build intuitive, executive-ready reporting frameworks that clearly communicate campaign impact. Use tools such as Tableau and Salesforce to make data accessible and actionable.
• Forecasting & Modeling: Support pipeline forecasting and scenario planning. Develop predictive models that help prioritize investment across marketing efforts.
• Cross-Functional Leadership: Work with RevOps and MarOps to ensure consistency in measurement and holistic visibility into GTM strategy effectiveness, including identifying points of improvement in data hygiene.

Requirements

• 7+ years of experience in marketing analytics, marketing operations, or data science—preferably in a B2B SaaS environment.
• Strong understanding of growth marketing and the SaaS demand generation funnel.
• Proven track record in delivering actionable insights that have driven measurable performance improvements.
• Experience analyzing multi-touch campaign data and managing attribution models.
• Fluency with tools such as Salesforce, Marketo, Tableau/Looker, Google Analytics, and Excel; SQL knowledge a plus.
• Excellent communication skills with the ability to distill complex data into executive-level insights and recommendations.
• Strategic thinker with a strong business acumen and the ability to challenge the status quo with data-backed perspectives.
• Comfortable working in a fast-paced, evolving environment and influencing cross-functional teams without direct authority.

What’s in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences.
• Full-time employees receive Stock Options for the opportunity to share in the success of our company.
• Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days.
• Company-paid parental leave to care for and focus on your growing family.
• Use your personal annual education budget to improve your skills and grow in your career.
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers.