Automotive Marketing Analyst/Performance Manager - Remote at Expedia

New Orleans, Louisiana, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, Data and Technology, Marketing SolutionsIndustries

Requirements

Candidates should possess a Bachelor's degree or equivalent work experience, with over 5 years in digital marketing within the automotive retail or agency sector. Required skills include comfort presenting to executives, experience as a client advocate with data-driven strategic suggestions, knowledge of digital marketing best practices, SEO understanding, and familiarity with SEM tools. The ability to translate complex data into clear insights for strategic decision-making is essential.

Responsibilities

The Automotive Marketing Analyst/Performance Manager will act as a trusted advisor to clients, leveraging the Experian Marketing Engine solution to execute marketing plans and achieve profit growth. Responsibilities include onboarding new clients, providing product knowledge to support the value proposition, collaborating on marketing strategies and audience creation, conducting monthly performance reviews, managing daily dealer relationships, identifying market trends, and suggesting product enhancements. The role also involves promoting cross-functional alignment, delivering client training, and tracking industry trends to identify growth opportunities.

Skills

Automotive Marketing

Data Analysis

Marketing Strategy

Client Relationship Management

Performance Analysis

Audience Creation

Experian Marketing Engine

Expedia

Travel booking platform for flights, hotels, rentals

About Expedia

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Additionally, Expedia Group supports its partners by providing access to valuable data and technology, helping them improve their operations and grow their businesses. The goal of Expedia Group is to create a seamless travel experience for users while maximizing the potential of its partners.

Bellevue, WashingtonHeadquarters

1996Year Founded

$3,277.3MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Paid Time Off

Travel Discounts

Healthcare Flexible Spending Accounts

Employee Assistance Program

Wellness & Travel Reimbursement

Workplace Accomodations

Medical, Dental, & Vision Insurance

Matching Gifts

New Parental Benefits

Risks

Riyadh Air's entry could increase competition, affecting Expedia's market share.

CFO transition may lead to strategic shifts impacting financial management and investor confidence.

Expedia's partnerships may strain resources, affecting service quality if not managed well.

Differentiation

Expedia offers a comprehensive suite of travel services under one platform.

The company leverages a diverse portfolio of brands like Hotels.com and Vrbo.

Expedia provides partners with valuable data and technology to optimize their offerings.

Upsides

Expedia can capitalize on the rise of 'workcations' with longer stay packages.

The trend of 'bleisure' travel offers opportunities for specialized leisure-business packages.

Increased demand for personalized travel experiences can enhance user engagement for Expedia.

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