Senior Manager, Web Strategy at Fireblocks

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Blockchain, FinTech, Web3Industries

Requirements

8+ years of progressive web strategy experience with 3+ years in leadership roles
Proven track record in managing modern enterprise websites that drive significant revenue impact
Deep expertise in SEO with demonstrable results improving organic search performance
Experience with AI optimization strategies and emerging search technologies
Background in B2B SaaS, fintech, or technology companies preferred
Experience managing localization strategies
Advanced knowledge of CMS platforms, specifically WordPress
Advanced knowledge of web analytics platforms (Google Analytics, Google Tag Manager, Mixpanel, etc.)
Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.)
Proficiency with Cookie Manager Platforms (OneTrust)
Understanding of web development technologies (HTML, CSS, JavaScript, CMS platforms)

Responsibilities

Develop and lead a data-driven web strategy that transforms the fireblocks.com website into a demand generation engine aligned quarterly revenue goals through optimized user journeys and conversion funnels
Own all key web metrics including traffic, conversion rates, lead quality, and revenue attribution
Own and execute enterprise-level SEO strategy to dominate search rankings in digital asset and stablecoin infrastructure space
Drive web strategy that captures demand through AI-native discovery channels like ChatGPT, Perplexity, and Claude
Oversee future localization strategy to ensure the website delivers a consistent, high-quality experience across global markets and languages
Collaborate with Brand and Design teams to ensure a cohesive and impactful digital brand experience
Lead the roadmap for website testing, experimentation, and personalization
Evaluate and manage third-party vendors, CMS platforms, and other web technologies
Oversee cookie management platform to ensure user consent, data transparency, and compliance with global privacy regulations
Lead and mentor a high-performing web strategy team including developers and SEO managers while managing goals, and KPIs that drive accountability and results
Foster a culture of experimentation, data-driven decision making, and continuous improvement
Conduct regular analysis to identify optimization opportunities and growth drivers

Skills

Key technologies and capabilities for this role

SEOGEOWeb StrategyDemand GenerationConversion OptimizationUser JourneysConversion FunnelsWeb AnalyticsTraffic Analysis

Questions & Answers

Common questions about this position

Is this position remote?

Yes, the position is remote but limited to U.S. Eastern Time or Central Time zones only.

What salary or compensation does this role offer?

This information is not specified in the job description.

What are the key skills required for the Senior Manager, Web Strategy role?

Key skills include developing data-driven web strategies, enterprise-level SEO, AI optimization for discovery channels, leadership of web teams, and managing web technologies, vendors, and compliance.

What team will I be leading in this role?

You will lead and mentor a high-performing web strategy team including developers and SEO managers.

What makes a strong candidate for this position?

A strong candidate has experience owning complete web experiences, driving SEO and AI optimization for business growth, leading teams, and managing web technologies with a focus on data-driven strategies and measurable results.

Fireblocks

Full-stack NFT building service

About Fireblocks

Fireblocks is a platform that protects digital assets in transit, focusing on protecting the transmission of customers' digital assets between exchanges, counter brokers, hot wallets, and cold stores. Fireblocks enables banks, fintech, exchanges, liquidity providers, OTCs, and hedge funds to securely manage digital assets across a wide rangeof products and services.

N/AHeadquarters

2018Year Founded

N/ACompany Stage

201-500Employees