Nielsen

Senior Manager- SMB

Mumbai, Maharashtra, India

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Information Services, Market Research, Consumer Packaged Goods (CPG)Industries

Requirements

The candidate should have experience in account development, with a focus on generating revenue and managing relationships with multinational CPG manufacturers. A strong understanding of their business priorities and how they tie into the consumption of NIQ products and services is essential. The role requires the ability to identify customer needs and create collaborative plans to deliver outcomes, as well as experience in consultative selling and launching new services to drive adoption. Familiarity with retail measurement, E-commerce, and Analytics is also necessary.

Responsibilities

The Account Development Lead is responsible for growing revenue from assigned clients by increasing the breadth and depth of NIQ solutions through consultative selling. This includes launching and introducing new NIQ services, building a strong pipeline through regular client engagement, and working with internal stakeholders to create relevant pitches. The role involves owning client relationships, fostering relationships across various client functions, and managing basic servicing in collaboration with internal teams. Key activities include defining and enabling service models, delivering ongoing insights with quantifiable outcomes, and identifying opportunities to enhance customer success and drive adoption of NIQ products and services.

Skills

Account Management
Revenue Generation
Client Relationship Management
Strategic Analysis
Business Development
Retail Measurement
E-commerce
Analytics
CPG Industry
Market Trends
Consultative Services

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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