ClassDojo

Monetization Growth Product Manager

San Francisco, California, United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Education Technology, Consumer InternetIndustries

Position Overview

  • Location Type: Remote
  • Job Type: Full-time
  • Salary: Not specified

ClassDojo's mission is to provide every child globally with an education they love. We began by establishing a robust communication network, with our flagship app being the leading communication tool for K-12 teachers, children, and families worldwide. Teachers utilize it to share daily activities through photos, videos, and messages, creating a sense of presence for parents. The app is utilized in over 95% of U.S. schools, reaching more than 45 million children across 180 countries, with a team of approximately 200 individuals. We are now expanding this network to offer unparalleled learning experiences for children, extending beyond traditional schooling. Our hiring philosophy emphasizes talent density, bringing together highly skilled, entrepreneurial, and innovative individuals from diverse backgrounds, including those with experience in education and large-scale consumer internet companies like Instagram, Netflix, Dropbox, Stripe, Uber, and Y Combinator. We are dedicated to building an environment where top talent thrives and pioneers the future of education.

Responsibilities

  • Lead a critical growth area for ClassDojo: developing a consumer revenue engine that aligns with user value.
  • Design and scale monetization features that millions of families will find valuable and enjoyable.
  • Collaborate closely with design, engineering, data, and marketing teams to create and refine experiments that enhance user satisfaction and business outcomes.
  • Utilize research, user insights, data analysis, and intuition to shape the subscription experience, pricing strategies, product bundling, market positioning, and conversion funnels.
  • Operate with a high degree of autonomy and ownership, working directly with co-founders and product leadership to define and execute long-term strategies.
  • Develop innovative and elegant solutions to user challenges and scale them globally.

Requirements

  • Minimum of 5 years of experience in growth product management, successfully launching high-quality, large-scale consumer products for at least two different companies. One company must have had over 1 million users, and at least one should not have been a late-stage company.
  • Extensive experience in monetization, with a demonstrated track record of driving revenue growth through creative and user-centric monetization strategies on consumer products.
  • Possess a strategic product mindset with exceptional product intuition, capable of identifying user needs, generating insights, and developing novel product solutions that yield significant business impact.
  • Experience working with complex consumer ecosystems, such as social platforms, marketplaces, or similar multi-sided products.
  • Strong analytical skills, with proficiency in data exploration, hypothesis validation, and strategy development using both qualitative and quantitative methodologies.

Application Instructions

  • Not specified.

Skills

Product Management
Growth Strategies
Monetization
User Experience Design
Data Analysis
Experimentation
Behavioral Insights
Pricing
Bundling
Conversion Optimization
Cross-functional Collaboration

ClassDojo

Communication platform for teachers and parents

About ClassDojo

ClassDojo enhances communication and collaboration in education by providing a platform for teachers, parents, and students to connect. The platform allows teachers to share updates, feedback, and classroom moments in real-time, fostering a more engaged educational environment. It primarily targets K-8 schools, with a strong presence in the U.S. and usage in 180 countries. ClassDojo operates on a freemium model, offering basic services for free while charging for premium features that improve communication and classroom management. This approach allows it to attract a large user base while generating revenue through subscriptions for enhanced functionalities. ClassDojo's goal is to create a supportive and collaborative educational experience for all stakeholders.

San Francisco, CaliforniaHeadquarters
2011Year Founded
$336.7MTotal Funding
SERIES_DCompany Stage
EducationIndustries
201-500Employees

Benefits

Remote Work Options
Flexible Work Hours

Risks

Competition from Meta and Roblox challenges ClassDojo's metaverse initiatives.
Freemium model may limit revenue growth if users don't convert to paid subscriptions.
Privacy concerns could arise as ClassDojo expands its digital footprint.

Differentiation

ClassDojo connects teachers, students, and parents, fostering a collaborative educational environment.
The platform's freemium model attracts a large user base with free basic services.
ClassDojo's global reach includes active usage in 95% of U.S. K-8 schools.

Upsides

ClassDojo's expansion into the metaverse aligns with trends in virtual reality education.
Increased focus on social-emotional learning enhances ClassDojo's platform appeal.
The rise of gamification in education boosts student engagement on ClassDojo.

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