ClassDojo

Monetization Growth Product Manager

San Francisco, California, United States

ClassDojo Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Education Technology, Consumer InternetIndustries

Requirements

Candidates should possess at least 5 years of growth product management experience, having shipped high-quality, at-scale consumer products across a minimum of two companies, with one exceeding 1 million users and the other not being a late-stage company. They should have deep monetization experience, demonstrated by success in driving revenue growth through creative, user-centric strategies on consumer products, and exhibit strategic product thinking with exceptional product intuition, enabling them to uncover user needs and craft novel solutions. Furthermore, experience working on complex consumer ecosystems such as social platforms, marketplaces, or similar multi-sided products is required.

Responsibilities

As a Monetization Growth Product Manager, you will own the development of a consumer revenue engine aligned with user value, designing and scaling monetization experiences that families choose to pay for. You will collaborate with design, engineering, data, and marketing teams to craft and iterate on experiments driving user delight and business impact, utilizing research, behavioral insights, data, and intuition to shape the subscription experience, pricing, bundling, positioning, and conversion flows. You will operate with high autonomy and ownership, partnering with co-founders and product leaders to define and deliver on long-term strategy, ultimately pioneering the future of education and helping every child reach their full potential.

Skills

Product Management
Growth Strategies
Monetization
User Experience Design
Data Analysis
Experimentation
Behavioral Insights
Pricing
Bundling
Conversion Optimization
Cross-functional Collaboration

ClassDojo

Communication platform for teachers and parents

About ClassDojo

ClassDojo enhances communication and collaboration in education by providing a platform for teachers, parents, and students to connect. The platform allows teachers to share updates, feedback, and classroom moments in real-time, fostering a more engaged educational environment. It primarily targets K-8 schools, with a strong presence in the U.S. and usage in 180 countries. ClassDojo operates on a freemium model, offering basic services for free while charging for premium features that improve communication and classroom management. This approach allows it to attract a large user base while generating revenue through subscriptions for enhanced functionalities. ClassDojo's goal is to create a supportive and collaborative educational experience for all stakeholders.

Key Metrics

San Francisco, CaliforniaHeadquarters
2011Year Founded
$336.7MTotal Funding
SERIES_DCompany Stage
EducationIndustries
201-500Employees

Benefits

Remote Work Options
Flexible Work Hours

Risks

Competition from Meta and Roblox challenges ClassDojo's metaverse initiatives.
Freemium model may limit revenue growth if users don't convert to paid subscriptions.
Privacy concerns could arise as ClassDojo expands its digital footprint.

Differentiation

ClassDojo connects teachers, students, and parents, fostering a collaborative educational environment.
The platform's freemium model attracts a large user base with free basic services.
ClassDojo's global reach includes active usage in 95% of U.S. K-8 schools.

Upsides

ClassDojo's expansion into the metaverse aligns with trends in virtual reality education.
Increased focus on social-emotional learning enhances ClassDojo's platform appeal.
The rise of gamification in education boosts student engagement on ClassDojo.

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