Senior Manager, Service Marketing - Skaneateles, NY at Baxter International

Skaneateles, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Minimum Bachelor’s degree with 8+ years of multifaceted leadership in strategic product marketing; MBA preferred
Extensive Product Management in medical devices, healthcare and/or healthcare IT
Experience working with large capital equipment and accompanying service packages a plus
Strong analytical skills with the ability to leverage data to better understand market trends and portfolio dynamics
Proven experience in performing market research, and using voice of customer, benchmarking, and market insights to develop commercial strategy/influence product development roadmaps
Experience collaborating with R&D, Engineering and Operations through all phases of product creation and delivering to global markets through new product introduction programs
Demonstrated continuous improvement approach, with the ability to use data, analysis, and financial sa

Responsibilities

Develop expertise in the global services portfolio including contract offering value proposition, replacement parts pricing and consumption, product maintenance and lifecycle requirements and customer portals
Work with upstream product marketing teams within Baxter’s business units to gather customer insights and develop the value proposition for new and existing service offerings
Establish global product launch plans, including market development strategy, identification of adoption barriers, and go-to-market campaigns in coordination with regional commercial partners
Define and launch new services, working with product marketing and service operations counterparts to support new product/service launches
Collaborate with commercial and distributor organizations to ensure that service is top of mind and positioned effectively to maximize contract capture and share of wallet
Create forecast models and financial analysis of new programs including: NPV, IRR, pricing & COGS targets, sensitivities, scenario planning, tradeoff assessments

Skills

Marketing Strategy

Commercial Strategy

Product Management

Market Research

Strategic Planning

Customer Experience

Global Marketing

Healthcare Knowledge

Critical Thinking

Communication

Baxter International

Provides essential medical products and services

About Baxter International

Baxter International provides a wide range of medical products and services essential for healthcare. The company operates in several areas, including critical care, hospital care, nutritional care, renal care, and surgical care. Its products are used in various settings, from emergency rooms to home healthcare, helping to meet the needs of patients and healthcare professionals. Baxter develops, manufactures, and distributes medical devices, pharmaceuticals, and biotechnology products, generating revenue through sales to healthcare providers and institutions. A key aspect that sets Baxter apart from competitors is its recent acquisition of Hillrom, which enhances its ability to offer comprehensive healthcare solutions. The company's goal is to improve care outcomes and increase access to healthcare through continuous innovation and a focus on patient needs.

Deerfield, IllinoisHeadquarters

1931Year Founded

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Parental Leave

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Commuter Benefits

Mental Health Support

Risks

Needle-free injection technology could disrupt Baxter's traditional injection-based therapies.

Shift to home healthcare may require Baxter to adapt its product offerings.

Growing digital health importance necessitates further investment from Baxter to stay competitive.

Differentiation

Baxter's acquisition of Hillrom enhances its comprehensive healthcare solutions portfolio.

Strong focus on patient-centric innovation sets Baxter apart in the healthcare industry.

Baxter's partnerships, like with Ayogo, leverage digital health for improved patient outcomes.

Upsides

Baxter's investment in Medically Home aligns with the growing home healthcare market.

Rising demand for personalized medicine offers Baxter opportunities for targeted therapies.

Expansion in telehealth supports Baxter's integrated healthcare solutions strategy.

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