[Remote] Chief Marketing Officer, Contrast Media Portfolio at GE Healthcare

Remote

GE Healthcare Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Medical Devices, Contrast MediaIndustries

Requirements

  • Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA required
  • 5+ years of experience leading direct teams and cross-functional teams
  • 14+ years of pharmaceutical marketing experience, including product launch and brand management
  • Proven leadership experience in managing large teams and influencing cross-functional leadership
  • Strong strategic thinking, financial acumen, and excellent communication skills
  • Ability to manage complex situations
  • Lead high-performing teams; influencing and inspiring change
  • Launch experience across several categories and segments in the US and other large markets
  • Leadership of portfolio management and franchise product management in pharma or MedTech companies
  • Strong leadership capabilities and previous management of multiple teams
  • Excellent executive communication and ability to distill complex long-term and short-term strategy into meaningful portfolio plans
  • Advanced analytical and forecasting skills and ability to manage teams who will do this
  • ROMS and ROI for marketing
  • Proven ability to lead cross-functional teams on both planning and execution
  • Portfolio management leadership
  • Change management and team scaling

Responsibilities

  • Strategic Portfolio Leadership: Represent the franchise in cross-functional and executive-level forums, synthesizing performance insights and recommending strategic shifts as needed
  • Executive stakeholder collaboration: Lead communication with key external stakeholders such as agencies, consultants, and advocacy groups, ensuring strategic alignment and compliance
  • New business development: Support enterprise-level initiatives and business transformation projects as directed by the GM/VP, including innovations in digital, AI, and M&A
  • Marketing skills and talent management: Set performance goals, coach direct reports, and drive talent development across multiple functions to build a high-performing, agile commercial team
  • Cross-functional leadership: Lead medical affairs and partner with medical affairs, regulatory, and market access to ensure scientific, policy, and payer alignment throughout the product lifecycle
  • Launch, product management and marketing management leadership: Review and approve launch plans and on-market strategies developed by functional leads, ensuring consistency in positioning, segmentation, targeting, and messaging
  • Go-to-market excellence: Collaborate with sales leadership, training, and commercial operations to ensure aligned go-to-market execution, sales enablement, and performance tracking
  • Franchise and portfolio management: Chair portfolio governance and launch readiness reviews, making go/no-go decisions and escalating issues to the leadership team as necessary
  • Strategic partnership: Serve as the primary marketing leader/thought partner under the GM/VP for the franchise, translating corporate objectives into integrated marketing and market access strategies
  • Lifecycle management: Guide strategic planning and portfolio prioritization across the franchise and chair or co-lead portfolio and launch governance processes
  • Compliance: Ensure compliance and quality across all marketing, market access activities and partnerships
  • Long-term planning: Oversee the LTS process leveraging the LTS components from the team and serving as the strategic voice in LTS planning with Global team

Skills

Key technologies and capabilities for this role

Marketing StrategyMarket AccessCommercializationProduct LaunchGo-to-MarketCross-Functional LeadershipStakeholder ManagementTalent DevelopmentDigital MarketingAIBusiness DevelopmentSales EnablementSegmentationTargetingMessaging

GE Healthcare

Healthcare technology and data analytics provider

About GE Healthcare

GE Healthcare provides a range of healthcare technologies and services aimed at improving patient care. Its main products include imaging systems, mobile diagnostic devices, patient monitoring solutions, and advanced software for data analysis. These products help medical professionals make informed decisions and enhance the efficiency of healthcare delivery. Unlike many competitors, GE Healthcare invests significantly in research and development, allocating $1 billion each year to innovate and enhance its offerings. The company’s goal is to support healthcare providers in delivering better patient outcomes, as evidenced by its technology supporting over 300,000 patients daily and managing 2 billion patient scans each year.

Chicago, IllinoisHeadquarters
1892Year Founded
N/ACompany Stage
Data & Analytics, HealthcareIndustries
10,001+Employees

Risks

Emerging AR technologies increase competition in medical imaging.
Regulatory challenges may delay AI application expansions in healthcare.
Dependence on clinical trial success for new product market positioning.

Differentiation

GE Healthcare invests $1 billion annually in R&D for product innovation.
The company supports over 300,000 patients daily with its healthcare technologies.
GE Healthcare's AIR Recon DL offers 3D motion-insensitive imaging for enhanced MRI quality.

Upsides

Acquisition of Caption Health expands AI-powered ultrasound capabilities.
Successful Phase III trial of [18F]flurpiridaz enhances coronary artery disease detection.
Collaboration with Wayra accelerates digital health innovation in EMEA.

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