Director of Web Strategy & CRO

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Event Management, BiotechnologyIndustries

Requirements

Candidates must have extensive experience in web strategy and conversion rate optimization (CRO). A strong understanding of SEO, including traditional and AI-driven best practices, is essential. Experience managing CMS platforms like Contentful from a product management perspective is required. The role demands cross-functional leadership skills and the ability to partner effectively with marketing, product, engineering, and sales teams. Proficiency in A/B testing, data analysis, and web performance monitoring (e.g., core web vitals) is necessary. Familiarity with AI and LLM-powered innovation in search is also important.

Responsibilities

The Director of Web Strategy & CRO will lead the overall health, performance, and growth of the website. This includes developing and executing strategies for conversion rate optimization, SEO, and AI-driven search. Responsibilities include managing the CMS stack, conducting site-wide audits, monitoring site performance, and implementing technical SEO solutions. The role involves partnering with various teams to optimize user journeys, drive organic acquisition, and improve visibility and conversions. Additionally, the Director will own reporting and measurement, analyze search trends, and champion AI-powered innovation to stay ahead in the evolving digital landscape.

Skills

Web Strategy

Conversion Rate Optimization (CRO)

A/B Testing

UX Improvement

Data Analysis

SEO

AI SEO

Contentful CMS

Product Management

Organic Growth

Website Performance

User Journey Optimization

B2B Marketing

Lead Generation

Campaign Management

Cross-functional Collaboration

Eventbrite

Self-service ticketing platform for live events

About Eventbrite

Eventbrite is a self-service ticketing platform that allows individuals and organizations to create, share, find, and attend various live events. Users can set up events ranging from music festivals to conferences and gaming competitions. The platform works by enabling event organizers to sell tickets online, while also providing tools for payment processing and event marketing. Eventbrite stands out from competitors by offering personalized recommendations and automated notifications to enhance the ticket-buying experience. The goal of Eventbrite is to simplify the event management process for organizers and make it easier for attendees to discover and participate in live events.

San Francisco, CaliforniaHeadquarters

2006Year Founded

$382.8MTotal Funding

IPOCompany Stage

Data & Analytics, Fintech, EntertainmentIndustries

1,001-5,000Employees

Benefits

We care about your mental health and wellbeing. Our employees enjoy free coaching sessions with Modern Health. We also offer free therapy sessions with a psychologist. You’ll also have access to private medical insurance for you and your family, that includes dental care. And if you like sports, we have our wellness program to pay for your gym expenses.

Ongoing training and career development is an important part of our culture. We offer unlimited access to courses in Udemy, language exchange programs, internal training, wildtalks, workshops and weekly sessions with our CEO

Work-life balance is extremely important to us. Our employees can choose what works best for them: work in one of our offices, be fully remote or the best of both worlds! We believe in a flexible working environment to allow Britelings to perform at their best ensuring a healthy work-life balance. We have recently implemented Britebreak Fridays: all Britelings turn off their computers and take the first Friday of every month off to focus on their wellbeing.

Risks

Increased competition from Zoom Events threatens Eventbrite's virtual events market share.

Eventbrite for Causes may reduce revenue due to discounted nonprofit programs.

Leadership changes could lead to temporary operational disruptions.

Differentiation

Eventbrite offers a comprehensive platform for diverse event types and sizes.

The platform provides real-time insights and 24/7 monitoring for event organizers.

Eventbrite's personalized recommendations enhance user engagement and ticket sales.

Upsides

Growing demand for hybrid events expands Eventbrite's market reach and offerings.

AI-driven personalization tools enhance attendee experiences and satisfaction.

Sustainability focus allows Eventbrite to offer eco-friendly event management solutions.

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