[Remote] Sr. Data Scientist, CRM at General Motors

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, MarketingIndustries

Requirements

Candidates must have 5+ years of experience as a data scientist or in a related role, developing, deploying, and monitoring large analytic data sets and machine learning-based models. A minimum of 2 years of experience working with CRM, marketing analytics, or lifecycle management is required. Expertise in fundamental statistical concepts, methods for campaign measurement including uplift/net lift modeling, treatment/control designs, and causal inference is essential. Proficiency in Python/R for modeling and SQL/Spark for data manipulation, along with experience using libraries such as Pandas, StatsModels, PYMC, TensorFlow, PyTorch, Spark/ML, scikit-learn, and NumPy, is necessary. The ability to prioritize and manage multiple tasks without sacrificing quality is also required.

Responsibilities

The Senior Data Scientist will work on a cross-functional team to implement data-driven solutions for vehicle brand marketing teams, ensuring project deliverables meet business needs and timelines. This role involves possessing contextual business knowledge and domain expertise in advertising and media, including familiarity with marketing media measurement techniques like site/clickstream measurement and A/B testing. The individual will partner with CRM, Marketing, and Data Science teams to design and execute advanced measurement frameworks evaluating campaign effectiveness, incremental revenue impact, and customer engagement. Responsibilities include applying advanced data-driven modeling techniques for preprocessing multisource data, presenting complex information through data visualization, and driving business impact through data, analytics, and insights. The role requires demonstrating constrained curiosity, asking 'why,' and suggesting experimentation to drive incremental impact. Effective communication of data-driven stories to various stakeholder levels is crucial. Additionally, the Senior Data Scientist will apply advanced modeling and analytics to optimize campaign targeting, channel strategy, and customer journey orchestration.

Skills

Data Science

CRM

Marketing Analytics

Inferential Methods

Prescriptive Methods

Website Measurement

Email Measurement

Media Measurement

A/B Testing

SQL

Python

Machine Learning

Statistical Modeling

Data Visualization

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees