Reddit

Senior Software Engineer - Ads Experimentation Platform

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Advertising, Online Communities, Social MediaIndustries

Position Overview

  • Location Type: Remote
  • Employment Type: Full-time
  • Salary: Not specified

Reddit primarily generates revenue through advertising and is building a massive business to fund its mission. The company distinguishes itself from other digital ad platforms by attracting advertisers who want to connect with specific target audiences due to Reddit's passionate and engaged communities. Reddit's ads marketplace is a dynamic and complex environment where millions of engagements among users, advertisers, and the platform occur every second. It is critical for Reddit to extract useful and statistically significant signals from the massive volume of events to guide product developments and decisions in a scientific way.

Requirements

  • Not specified

Responsibilities

  • Work closely with data science partners and product leaders to improve the capacity and efficiency of existing experimentation tools.
  • Research and build new testing methodologies and tools.
  • Lead the experimentation practices across the Ads marketplace teams.
  • Collaborate with cross-functional engineering, product, and data science teams.
  • Specific project highlights include:
    • An A/B testing framework that splits both users and ad budgets to create parallel and mutually exclusive control/treatment sub ads marketplaces.
    • An exploration tool that can run multiple (hundreds of) A/B testing pairs of campaigns over multiple algorithmic candidates for pacing.
    • Partitioning the pacing and budgeting systems to accommodate the growing number of advertisers and maintain the refreshing rate above once per minute.

Company Information

Reddit is a community of communities, built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With over 100,000 active communities and approximately 101 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com.

Skills

Experimentation tools
A/B testing frameworks
Testing methodologies
Data analysis
System partitioning
Algorithmic pacing
Cross-functional collaboration

Reddit

Online platform for community discussions and content

About Reddit

Reddit is an online platform that allows users to post, vote, and comment on content within various communities based on shared interests. Users can engage in discussions on a wide range of topics, from news and sports to entertainment and hobbies. The platform features a unique voting system where content can receive upvotes or downvotes, helping the most popular posts gain visibility. Reddit generates revenue primarily through advertising, premium memberships, and the sale of virtual goods like Reddit Coins. Unlike many other social media platforms, Reddit emphasizes community-driven content and discussions, creating a space for authentic interactions among users. The goal of Reddit is to foster engagement and connection among its diverse user base.

San Francisco, CaliforniaHeadquarters
2005Year Founded
$1,177.1MTotal Funding
IPOCompany Stage
Consumer Software, EntertainmentIndustries
1,001-5,000Employees

Benefits

Comprehensive health benefits
Flexible unlimited vacation days & monthly global wellness days
Family planning funds & 4+ months paid parental leave
Personal & professional development funds
Paid volunteer time off
Workspace & home office benefits

Risks

Reliance on advertising revenue faces competition from platforms like TikTok and Instagram.
AI tools like 'Reddit Answers' may raise privacy and data usage concerns.
NFT market expansion exposes Reddit to volatility and regulatory scrutiny.

Differentiation

Reddit's unique voting system promotes engaging and authentic content discovery.
The platform's diverse communities cater to a wide range of interests and discussions.
Reddit's AI-powered tools enhance user experience and content moderation.

Upsides

Reddit's confidential IPO plans signal potential growth and market expansion.
AI-driven content moderation can improve user safety and platform reliability.
Expansion into blockchain and NFTs opens new revenue streams and user engagement.

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