NB) at The Walt Disney Company

Montévrain, Ile-de-France, France

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, TourismIndustries

Requirements

Bac+5 education from University, Engineering School, or Business School
Minimum 10 years of experience in marketing studies, ideally in a research institute and as a client-side advertiser
Solid experience managing teams in transforming companies
Ability to work in multicultural teams with diverse profiles
Expertise in exploiting and generating insights & recommendations from various data types (surveys, qualitative, attendance, sales, digital analytics/UX, etc.)
Knowledge of statistics to recommend/guide advanced analyses

Responsibilities

Develop deep, ongoing understanding of European markets and consumers: Paris tourism trends and factors impacting attendance; priority audiences and marketing segments' dynamics and expectations for long-term growth and Walt Disney Studios expansion; evolution of DLP brand perceptions and attractiveness drivers; appeal of The Walt Disney Company's franchises & characters
Identify, implement, analyze, and present insights from relevant studies; specifically manage with your team: barometric measures of visit intentions and DLP brand health; guide impactful commercial initiatives (conjoint analyses); design and manage offer tests and advertising/marketing concept tests; coordinate studies with dedicated DLP Community; develop 'foresight' approaches (long-term consumer & societal trends, values)
Ensure added value of analyses, present clear implications as sources of ideas, and support study results with multi-functional business partners
Build strong internal network to integrate consumer insights with other information sources and external network for monitoring latest technological trends/advances
Be a proactive leader in transforming CI competencies and integrating agile, innovative methodologies
Develop talents and individual/collective performance of your 5-person team
Represent and carry the "voice of the consumer" to business partners up to the Executive Committee, impacting results, investment decisions, strategy inspiration, tactical validations, and new revenue opportunities

Skills

Key technologies and capabilities for this role

Consumer ResearchMarket AnalysisCustomer SegmentationBrand PerceptionTourism TrendsStrategic PlanningConsumer InsightsMarketing Strategy

Questions & Answers

Common questions about this position

What is the employment type for this Senior Manager Consumer Research role?

The position is a full-time role.

Is this Senior Manager Consumer Research position remote or office-based?

This information is not specified in the job description.

What are the main responsibilities for the Senior Manager Consumer Research?

Key responsibilities include developing deep understanding of European markets and consumers, managing barometric measures of visit intentions and brand health, guiding commercial initiatives with conjoint analyses, designing offer and concept tests, coordinating studies with a dedicated community, and developing foresight approaches.

What is the team environment like for the Consumer Insights department?

The Consumer Insight department is attached to the 'Stratégie Commerciale & Innovation' Division and is at the heart of Disneyland Paris strategy, acting as the 'Etudes' partners for all teams across parks, hotels, Disney Village, and commercial strategy areas like Marketing, Digital, Sales, and Revenue Management.

What makes a strong candidate for the Senior Manager Consumer Research role?

Strong candidates are motivated to represent the 'voice of the consumer' to business partners up to the Executive Committee, have direct impact on business results and investment decisions, provide inspiration for strategy, validate tactical decisions, and identify new revenue opportunities.