Competitive Product Marketing Manager
RetoolSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Health TechnologyIndustries
Requirements
- Develop and maintain a deep understanding of the competitive landscape and buyer needs across health plan, enterprise, and public sector buyers
- Inform GTM strategy, including product positioning, packaging, and pricing, and product roadmap based on your deep understanding of the competitive landscape and client needs
- Improve new logo and upsell win rates with a differentiated, data-driven value story
- Launch new products to the market, partnering with the General Management team to identify and prioritize opportunities
- Develop a compelling value narrative that resonates with our target buyers
- Provide strategic support and tailored assets for high-value, strategic sales and client meetings
- Build pipeline and drive brand awareness in partnership with Growth Marketing and Corporate Communications
- Communicate product enhancements and innovation, developing messaging and market-facing materials
- Identify opportunities to better showcase our impact with compelling market-facing statistics
- Deliver results in complex, cross-functional projects through clear communication, effective prioritization, strategic thinking, and collaboration across teams
Responsibilities
- Market Research & Competitive Positioning:
- Monitor the market and conduct comprehensive market research
- Conduct thorough competitive intelligence gathering and analysis
- Sales-focused Messaging, Positioning & Enablers:
- Partner with the Senior Manager, Product Marketing to build, maintain, and expand a suite of prospect and customer-facing marketing assets
- Develop scalable reporting processes and templates
- Partner with Analytics to develop scalable reporting processes and templates
- Develop base proposal content and provide proposal support for specific new logo deals
- Maintain impact analysis tooling to demonstrate quantifiable value for prospects
- Partner with Sales, Growth Marketing, and Corporate Communications to identify and develop case studies
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the employment type for this Senior Product Marketing Manager role?
This is a full-time position.
Is this role remote or does it require office work?
This information is not specified in the job description.
What key skills are needed for the Senior Product Marketing Manager position?
The role requires being highly analytical, strategic, and creative, with skills in market research, competitive intelligence, GTM strategy, cross-functional collaboration, and clear communication.
What teams will I work with in this role?
You will work closely with General Management, Sales, Client Success, Analytics, Solutions Consulting, Consultant Relations, and Clinical teams.
What makes a strong candidate for this Senior Product Marketing Manager role?
A strong candidate is highly analytical, strategic, and creative, with deep understanding of competitive landscapes, buyer needs, and the ability to drive GTM strategies, launch products, and collaborate cross-functionally.
Included Health
Healthcare advocacy and specialized care services
About Included Health
Included Health focuses on enhancing the healthcare experience for individuals who often face challenges in accessing quality care. The company provides a variety of services, including primary care, behavioral health, and virtual care, ensuring that members receive timely and appropriate treatment. Their model emphasizes 24/7 on-demand care with a diverse group of providers, allowing for personalized support tailored to complex health needs. Unlike many competitors, Included Health prioritizes underserved populations and partners with employers and consultants to deliver comprehensive healthcare solutions that not only improve health outcomes but also help reduce costs. The ultimate goal of Included Health is to make quality healthcare accessible and understandable for everyone, particularly those who have been overlooked by traditional healthcare systems.
San Francisco, CaliforniaHeadquarters
2020Year Founded
$337.5MTotal Funding
GROWTH_EQUITY_VCCompany Stage
HealthcareIndustries
51-200Employees