Senior Lifecycle Marketing Manager, Global Planning, Insights and Operations at Adobe

San Jose, California, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Digital Marketing, SoftwareIndustries

Requirements

Experience in email or performance marketing with an emphasis on personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
Solid grasp of email marketing principles and industry norms in creative, targeting, and end-to-end execution, as well as application of data science models
Robust analytical skills - quickly digesting large amounts of data, identifying trends, and pursuing the right questions to take action
Ability to thrive in a fast-paced environment while prioritizing tasks and meeting timelines with minimal oversight
Strong written and verbal communication skills, adept at problem-solving and demonstrating a keen attention to detail
Ability to navigate a matrixed organization and represent our team with integrity and self-sufficiency
Excellent knowledge of reporting tools (PowerBI, Tableau)
Good understanding of program management platforms and communication tools (Workfront, Planner, M365)
Familiarity with and regular use of Adobe's products strongly preferred
Proven experience, MBA or BA/BS degree

Responsibilities

Lead global teams in quarterly implementation of Corporate Acquisition strategy, efficiently implementing with regional considerations, supported by scalable business processes
Build and maintain strong collaborative partnerships with key business partners across Adobe ranging from marketing peers across regions to senior leadership
Collect inputs and maintain all cross-team collaboration tasks are fulfilled (various reports, launches, corporate plans are implemented in planned and timely manner)
Lead global reporting for Acquisition, oversight and insights into global programs, and adoption of new metrics, reports and dashboards
Drive key improvements and standardizations to gain efficiencies across all regions, identifying and quantifying business opportunities and opportunity sizing
Drive quarterly business cycle: planning, target attainment & narrative, end of quarter reports through ongoing cadence of connection points and deliverables throughout quarter
Identify, influence and lead gap closure strategic approach in regard to bottoms up vs target planning while owning global narrative
Drive processes and initiatives at scale that positively influence revenue and enhance customer experience, while continuously seeking to optimize existing programs and processes on a global scale
Build reports that quantify impact, identify trends, and encapsulate key initiatives

Skills

Key technologies and capabilities for this role

Lifecycle MarketingMarketing StrategyGlobal PlanningInsights AnalysisOperations ManagementAcquisition StrategyGlobal ReportingDashboardsCross-functional CollaborationScalable ProcessesBusiness Reporting

Questions & Answers

Common questions about this position

What experience is required for this Senior Lifecycle Marketing Manager role?

Candidates need experience in email or performance marketing with an emphasis on personalization and experimentation, plus the ability to learn new technologies quickly and a solid grasp of email marketing principles including creative, targeting, and end-to-end execution.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the company culture like at Adobe for this team?

Adobe is passionate about empowering people to create digital experiences, committed to exceptional employee experiences with respect and equal opportunity, and hires the best talent where new ideas can come from anywhere. The Lifecycle Marketing team focuses on delivering impactful, innovative, and scalable marketing programs to drive long-term growth.

What makes a strong candidate for this role?

A strong candidate will have experience in email or performance marketing focused on personalization and experimentation, a solid understanding of email marketing principles, and the ability to lead global teams, build partnerships, drive processes at scale, and deliver impactful reporting and insights.

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees