Lifecycle Marketing Manager
BoulevardSalary not specified
- Full Time
- Senior (5 to 8 years)
$150,000 – $190,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Consumer GoodsIndustries
Requirements
Candidates should have at least 5 years of proven experience in driving growth goals within a lifecycle or CRM role. They must possess the ability to create strategic lifecycle marketing plans from scratch, have hands-on experience with CRM tools such as Iterable or Braze, and be proficient in SQL for data analysis. A strong understanding of marketing KPIs, A/B testing, and direct response creative is essential, along with the ability to mentor junior team members and manage multiple projects effectively.
Responsibilities
The Senior Lifecycle Marketing Manager will be responsible for building new lifecycle programs targeting untouched segments, increasing product retention, and driving customer lifetime value. They will rigorously test and improve lifecycle campaigns through rapid split testing, enhance communication strategies, and collaborate cross-functionally with designers, copywriters, and data analysts to implement campaigns.
Skills
Lifecycle Marketing
CRM
Iterable
Braze
Customer.io
Data Analysis
Split Testing
Segmentation
Customer Lifetime Value
Kikoff
Credit building services for individuals
About Kikoff
Kikoff helps individuals, especially those with low or no credit, build a positive payment history and improve their credit scores. Its services are user-friendly and do not require credit checks, making them accessible to a wide range of clients. Kikoff offers tools for credit management, including easy disputing, rent reporting, and credit monitoring reports, along with an optional Autopay feature. The company's goal is to empower users to take control of their credit journey and achieve significant improvements in their credit scores.
Key Metrics
San Francisco, CaliforniaHeadquarters
2019Year Founded
$41.3MTotal Funding
SERIES_BCompany Stage
Fintech, Financial ServicesIndustries
51-200Employees