Integrated Marketing Manager
OpenXFull Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates must have over 8 years of experience in consumer marketing, brand marketing, or strategy, with a strong portfolio in product growth or launches. Proven success in developing and implementing integrated marketing or go-to-market strategies is required, along with a solid understanding of coordinated owned and paid channel mix approaches for user acquisition and consideration.
The Senior Integrated Marketing Manager will partner with the Director of Global Integrated Marketing to develop campaigns and programs driving growth for Mozilla's consumer products in Germany. They will develop regional market insights, build coordinated marketing plans, and collaborate with various teams on channel strategies, campaign execution, and performance analysis. This role involves ensuring product market fit, setting program goals, measuring success, and making recommendations for optimization.
Not-for-profit organization promoting internet health
Mozilla operates as a not-for-profit organization focused on promoting an open and accessible internet. Its main product is the Firefox browser, which emphasizes user privacy and security. Mozilla generates revenue through partnerships and search engine royalties, allowing it to reinvest in projects that enhance internet health rather than distributing profits to shareholders. This commitment to user empowerment and ethical practices sets Mozilla apart from traditional for-profit tech companies. Additionally, Mozilla engages in advocacy and educational initiatives through the Mozilla Foundation, supporting open-source projects and internet literacy programs. The goal of Mozilla is to create a better internet for everyone by prioritizing user-centric products and fostering a healthier online ecosystem.