Senior Growth Marketing Manager at TripArc

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

TravelIndustries

Requirements

3–5 years of hands-on experience in digital/growth marketing, with proven success running performance marketing campaigns
Comfortable running ads across Google, Meta, TikTok, LinkedIn, Reddit, Quora and experienced in optimizing conversions
Strong understanding of ad metrics, comfortable reporting and building dashboards to show CAC, RoAS, etc
Strong understanding of lead funnels, retargeting, and A/B testing strategies
Fluent with tools like HubSpot, GA4, SEMrush and more
Analytical mindset with a passion for fast testing and learning
Self-starter comfortable working independently in a fast-moving environment and iterating fast
Strong analytical capabilities with proven expertise in problem solving and multiple project management
Detail oriented, moves quickly but avoids mistakes or errors
Front-end development experience is a must
In depth experience developing and executing marketing plans
Exceptional interpersonal skills with the ability to create strong working relationships based on trust and confidence
Strong communication skills: present information (both written and oral) clearly and concisely across all levels
Travel industry experience a plus, startup experience a plus
Passion for the consumer; insights-driven marketer with a data-first approach
Thrives in a fast-paced, high-performance entrepreneurial environment with minimal oversight
Team player able to manage and motivate people and build strong relationships
Personally appreciates travel and luxury, passionate about emotional and cultural drivers

Responsibilities

Build and manage digital ad campaigns (Google Ads, TikTok, Meta, Pinterest, Reddit, Quora, LinkedIn, etc.) to support lead generation across all three focus areas
Launch and optimize landing pages, lead capture forms, conversion flows and tracking for acquisition and member engagement
Support efforts that involve marketing campaigns with industry trade vendors
Work cross-functionally with design and content teams to develop campaign creative and email sequences
Support outbound email campaigns to drive adoption of Ensemble’s exclusive booking platform
Partner with business development and member engagement teams to align messaging and maximize lead quality
Track KPIs and analyze performance trends, reporting and presenting learnings and clear recommendations regularly
Make front-end website updates as needed across both RangeTravel.com and EnsembleTravel.com to ensure pages are optimized for performance, SEO, and user experience

Skills

Google Ads

TikTok Ads

Meta Ads

Pinterest Ads

Reddit Ads

Quora Ads

LinkedIn Ads

SEO

Landing Page Optimization

Lead Capture Forms

Conversion Tracking

Email Marketing

Performance Analysis

A/B Testing

Data Analysis

TripArc

Digital platform for luxury travel booking

About TripArc

TripArc operates in the luxury travel market by providing digital platforms that simplify the booking process for travel agencies and tour operators. Its main offerings, ADX and TMT, connect these agencies with a variety of travel services, including flights, cruises, hotels, and tours, while ensuring competitive pricing and exclusive deals. The platforms utilize advanced technology to enhance the user experience, making bookings more efficient. TripArc differentiates itself from competitors by negotiating direct net rate contracts and commissionable rates with travel service providers, allowing it to offer better pricing and additional amenities to its partners. The company's goal is to streamline the luxury travel booking process, unlocking more value for travel brands and their affluent clients.

Toronto, CanadaHeadquarters

N/AYear Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

AI-driven platforms may disrupt traditional booking, affecting TripArc's demand.

Diversity focus in travel industry pressures TripArc to enhance diversity initiatives.

New ventures by former executives pose competitive threats to TripArc's market share.

Differentiation

TripArc offers exclusive deals through its platforms ADX and TMT.

The company negotiates direct net rate contracts for better pricing.

TripArc focuses on high-net-worth clients, enhancing luxury travel experiences.

Upsides

Increased demand for personalized travel boosts TripArc's AI-driven itinerary planning.

'Workcations' trend allows TripArc to target remote workers seeking luxury travel.

Sustainability focus attracts eco-conscious high-net-worth clients to TripArc's platforms.

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